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Kira Samoilenko

Russian Academy of National Economy and Public Administration under the President of the Russian Federation (RANEPA) - Stolypin Volga Region Institute of Administration

Moskovskaya str., 164

Saratov, Saratov 410026

Russia

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Инструменты Социальной Рекламы в Построении Бренда Территории (Tools of Social Advertising in Building of Territorial Brands)

Вектор лидерства: стратегии регионального развития. Саратов, 2017. С. 49-51
Number of pages: 5 Posted: 25 May 2018
Kira Samoilenko, Elena Khoroltheva and Elena Khoroltheva
Russian Academy of National Economy and Public Administration under the President of the Russian Federation (RANEPA) - Stolypin Volga Region Institute of Administration and Russian Academy of National Economy and Public Administration under the President of the Russian Federation (RANEPA) - Stolypin Volga Region Institute of AdministrationRussian Academy of National Economy and Public Administration under the President of the Russian Federation (RANEPA)
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Abstract:

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Социальная реклама, коммуникационный канал, брендинг территорий, рекламная кампания, social advertising, the communication channel, place branding, advertising campaign