Ishita Chakraborty

University of Wisconsin-Madison - Department of Marketing

Asst. Professor of Marketing

United States

http://https://sites.google.com/view/ishitachakraborty/

  • University of Wisconsin-Madison - Department of Marketing

SCHOLARLY PAPERS

8

DOWNLOADS
Rank 21,937

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Top 21,937

in Total Papers Downloads

4,961

TOTAL CITATIONS

4

Ideas:
“  I am currently working on using generative AI to analyze text, audio-visual data to uncover interesting marketing insights  ”

  • University of Wisconsin-Madison - Department of Marketing

Scholarly Papers (8)

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1.

Can AI and AI-Hybrids detect persuasion skills? Salesforce hiring with conversational video interviews

Number of pages: 56 Posted: 27 Jun 2022 Last Revised: 12 Jun 2024
Ishita Chakraborty, Khai Chiong, Howard Dover and K. Sudhir
University of Wisconsin-Madison - Department of Marketing, University of Texas at Dallas - Naveen Jindal School of Management, University of Texas at Dallas and Yale School of Management
Downloads 1,311 (33,557)

Abstract:

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AI-human, Video Analytics, B2B, Salesforce, Machine Learning

2.

Revolutionizing Marketing Research with a Large Language Model: A Hybrid AI-Human Approach

Number of pages: 64 Posted: 17 Jan 2024 Last Revised: 10 Jun 2024
Neeraj Arora, Ishita Chakraborty and Yohei Nishimura
Wisconsin School of Business, University of Wisconsin-Madison - Department of Marketing and Wisconsin School of Business
Downloads 1,036 (46,833)

Abstract:

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Generative AI, Natural language processing, Qualitative research, Surveys

3.

Artificial Intelligence applications to customer feedback research: A review

Number of pages: 27 Posted: 07 Jun 2022 Last Revised: 06 Jul 2023
Peter S. Lee, Ishita Chakraborty and Shrabastee Banerjee
Yale School of Management, University of Wisconsin-Madison - Department of Marketing and Tilburg University - Department of Marketing
Downloads 869 (59,787)
Citation 3

Abstract:

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customer feedback, online reviews, AI in Marketing

4.

The Impact of Unionization on Consumer Perceptions of Service Quality: Evidence from Starbucks

Number of pages: 42 Posted: 13 Jan 2024
Isamar Troncoso, Minkyung Kim, Ishita Chakraborty and SooHyun Kim
Harvard Business School, Carnegie Mellon University - David A. Tepper School of Business, University of Wisconsin-Madison - Department of Marketing and Marshall School of Business - University of Southern California
Downloads 695 (80,931)

Abstract:

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5.

Digital Platforms 2.0: Emerging Topics, Opportunities, and Challenges

Number of pages: 45 Posted: 21 Jun 2024 Last Revised: 31 Mar 2025
Shrabastee Banerjee, Ishita Chakraborty, Hana Choi, Hannes Datta, Remi Daviet, Chiara Farronato, Minkyung Kim, Anja Lambrecht, Puneet Manchanda, Aniko Oery, Ananya Sen, Marshall W. Van Alstyne, Prasad Vana, Kenneth C. Wilbur, Xu Zhang and Bobby Zhou
Tilburg University - Department of Marketing, University of Wisconsin-Madison - Department of Marketing, University of Rochester - Simon Business School, Tilburg University, Wisconsin School of Business, Harvard University, Carnegie Mellon University - David A. Tepper School of Business, London Business School, University of Michigan, Stephen M. Ross School of Business, Yale University - Cowles Foundation, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Boston University - Department of Management Information Systems, Tuck School of Business at Dartmouth, University of California, San Diego (UCSD) - Rady School of Management, London Business School and University of Maryland, Smith School of Business
Downloads 645 (88,424)

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online markets, platform design, platform regulation, data acquisition strategies

6.

Neither a Picasso Nor a Da Vinci: A Multi-modal Model for Pricing of Novice Artwork

Number of pages: 49 Posted: 17 Jan 2024 Last Revised: 12 Mar 2025
Sharmistha Sikdar, Ishita Chakraborty, Nika Doghonadze and Tuck School of Business Submitter
Tuck School of Business, Dartmouth College, University of Wisconsin-Madison - Department of Marketing, Takeup.ai and Independent
Downloads 252 (259,345)

Abstract:

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Artwork pricing, multi-modal neural network, RESNET, Transformers, Pricing App for novice artists

7.

When Do Consumers Talk?

Number of pages: 47 Posted: 19 Jul 2022
Ishita Chakraborty, Joyee Deb and Aniko Oery
University of Wisconsin-Madison - Department of Marketing, Yale School of Management and Yale University - Cowles Foundation
Downloads 153 (410,650)
Citation 1

Abstract:

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brand image, costly communication, recommendation engines, review platforms, word of mouth

8.

Attribute Sentiment Scoring with Online Text Reviews: Accounting for Language Structure and Missing Attributes

Cowles Foundation Discussion Paper No. 2176, March 2019
Posted: 29 May 2019 Last Revised: 27 Sep 2021
Ishita Chakraborty, Minkyung Kim and K. Sudhir
University of Wisconsin-Madison - Department of Marketing, Carnegie Mellon University - David A. Tepper School of Business and Yale School of Management

Abstract:

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Text mining, Natural language processing (NLP), Convolutional neural networks (CNN), Long-short term memory (LSTM) Networks, Deep learning, Lexicons, Endogeneity, Self-selection, Online reviews, Online ratings, Customer satisfaction