Annette Ptok

Independent

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Selling, General, and Administrative Expense (SGA)-Based Metrics in Marketing: Conceptual and Measurement Challenges

Ptok, Annette, Rupinder P. Jindal, and Werner Reinartz (2018), “Selling, General, and Administrative expense (SGA)-Based Metrics in Marketing: Conceptual and Measurement Challenges,” Journal of the Academy of Marketing Science, Forthcoming
Number of pages: 71 Posted: 24 May 2018 Last Revised: 12 Oct 2018
Annette Ptok, Rupinder Paul Jindal, Werner J. Reinartz and Werner J. Reinartz
Independent, Milgard School of Business and University of CologneUniversity of Cologne
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Validation, Content Validity, Construct Validity, Selling, General, and Administrative Expense (SGA), Compustat, Marketing–Accounting Interface