Kyung-Doo Nam

Konkuk University - Department of International Trade

Gwangjin-gu, Seoul 05029

Korea, Republic of (South Korea)

SCHOLARLY PAPERS

2

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TOTAL CITATIONS

2

Scholarly Papers (2)

1.

The Effect of Electronic Word of Mouth (eWOM) on Purchase Intention on Korean Cosmetic Products in the Mongolian Market

Journal of International Trade & Commerce, Vol.14, No.4, pp.161-175
Number of pages: 15 Posted: 15 Jan 2019
Mendbayar Lkhaasuren and Kyung-Doo Nam
Konkuk University - Department of International Trade and Konkuk University - Department of International Trade
Downloads 2,493 (11,905)
Citation 1

Abstract:

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eWOM credibility, eWOM quality, eWOM quantity, purchase intention

2.

The Effect of Korean Country Image and Culture Contents Favor on Mongolian Customers’ Cross-Border Online Purchase Intention in Korean Products

Journal of International Trade & Commerce, Vol. 14, No. 1, pp. 1-21, February 2018
Number of pages: 21 Posted: 24 May 2018
Konkuk University - Department of International Trade, Konkuk University - Department of International Trade, Konkuk University - Department of International Trade and Konkuk University - Department of International Trade
Downloads 531 (108,973)
Citation 1

Abstract:

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Country Image, Cross-Border E-Commerce, Culture Contents Favor, Purchase Intention