Cuervo-Cazurra, A., Carneiro, J., Finchelstein, D., Duran, P., Gonzalez-Perez, M. A., Montoya, M. A., Borda Reyes, A., Fleury, M. T. L., Newburry, W. 2018. Uncommoditizing strategies by emerging market firms. Multinational Business Review (Forthcoming)
Number of pages: 31
Posted: 12 Jun 2018
Last Revised: 11 Dec 2018
Northeastern University - Department of International Business and Strategy, FGV-SP, University of San Andres (UMSA), Adolfo Ibanez University, Universidad EAFIT, Instituto Tecnológico de Estudios Superiores de Monterrey, Independent, FGV-SP and Florida International University - Department of International Business
