Steven M. Shugan

University of Florida - Warrington College of Business Administration

Russ Berrie Foundation Eminent Scholar & Professor of Marketing

201 Bryan Hall Campus Box 117155

Gainsville, FL 32611-7166

United States

http://bear.cba.ufl.edu/shugan

SCHOLARLY PAPERS

3

DOWNLOADS

483

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (3)

1.

Advanced Selling Strategies with Competition

Review of Marketing Science WP No. 213
Number of pages: 41 Posted: 06 May 2002
Steven M. Shugan and Jinhong Xie
University of Florida - Warrington College of Business Administration and University of Florida - Warrington College of Business Administration
Downloads 483 (58,524)

Abstract:

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2.

A Theory for Market Growth or Decline

Marketing Science, Vol. 33, No. 1, 2014; pp. 47-65; DOI: 10.1287/mksc.2013.0813
Posted: 28 Feb 2014
Steven M. Shugan and Debanjan Mitra
University of Florida - Warrington College of Business Administration and University of Connecticut - Department of Marketing

Abstract:

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market growth, growth theory, natural selection, market evolution, forecasting, competitive analysis, market decline, Malthusian competition

3.

Strategic Service Pricing and Yield Management

Posted: 07 Jan 2009
Ramarao Desiraju and Steven M. Shugan
University of Central Florida - College of Business Administration and University of Florida - Warrington College of Business Administration

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yield management, dynamic heterogeneity, dynamic pricing, revenue management, capacity control