Author Page for Richard Staelin

1.

The Role of Paid and Earned Media in Building Entertainment Brands: Reminding, Informing, and Enhancing Enjoyment

Simon School Working Paper No. FR 12-16

Number of pages: 48 Posted: 06 Nov 2012

Mitchell J. Lovett and Richard Staelin

Simon School of Business – University of Rochester and Duke University - Fuqua School of Business

Downloads 485 (125,851)

Citation 5

Abstract:

2.

How to Attract Customers by Giving Them the Short End of the Stick

Number of pages: 44 Posted: 31 Oct 2005

Alison King Lo, John G. Lynch and Richard Staelin

Massachusetts Institute of Technology (MIT) - Sloan School of Management, University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making and Duke University - Fuqua School of Business

Downloads 393 (160,971)

Citation 2

Abstract:

3.

Incorporating Behavioral Anomalies in Strategic Models

Marketing Letters, Vol. 16, Nos. 3/4, pp. 361-373, 2005, University of Alberta School of Business Research Paper No. 2013-789

Number of pages: 13 Posted: 11 Jun 2007 Last Revised: 25 Jul 2013

Chakravarthi Narasimhan, Eric Anderson, Lyle Brenner, Preyas S. Desai, Dmitri Kuksov, Paul R. Messinger, Sridhar Moorthy, Joseph Nunes, Richard Staelin, Yuval Rottenstreich and George Wu

Washington University in St. Louis - John M. Olin Business School, Northwestern University - Department of Marketing, University of Florida - Department of Marketing, Duke University - Fuqua School of Business, Washington University in St. Louis - John M. Olin Business School, University of Alberta - Department of Marketing, Business Economics & Law, University of Toronto - Rotman School of Management, University of Southern California - Marshall School of Business, Duke University - Fuqua School of Business, University of Chicago - Booth School of Business and University of Chicago - Booth School of Business

Downloads 367 (173,605)

Abstract:

4.

Choosing Customized Marketing Offers to Attract a Desirable Mix of Customers

Simon School Working Paper No. FR 10-34

Number of pages: 35 Posted: 28 Jul 2010

Alexandre Belloni, Mitchell J. Lovett, William F. Boulding and Richard Staelin

Duke University - Fuqua School of Business, Simon School of Business – University of Rochester, Duke University and Duke University - Fuqua School of Business

Downloads 122 (490,350)

Abstract:

5.

Using Consumer Reviews to Estimate Utility Functions

Number of pages: 17 Posted: 06 Jan 2024

Nah Lee and Richard Staelin

Sungkyunkwan Graduate School of Business and Duke University - Fuqua School of Business

Downloads 52 (816,740)

Abstract:

6.

Editorial — Marketing Science: A Strategic Review

Marketing Science, Vol. 32, No. 1, 2013; pp. 4-7; DOI: 10.1287/mksc.1120.0763

Posted: 12 Nov 2013

Pradeep K. Chintagunta, Dominique M Hanssens, John R. Hauser, Jagmohan S. Raju, Kannan Srinivasan and Richard Staelin

University of Chicago, University of California, Los Angeles (UCLA) - Anderson School of Management, MIT Sloan School of Management, University of Pennsylvania - Marketing Department, Carnegie Mellon University and Duke University - Fuqua School of Business

Abstract:

7.

Optimal Admission and Scholarship Decisions: Choosing Customized Marketing Offers to Attract a Desirable Mix of Customers

Marketing Science, Vol. 31, No. 4, pp. 621-636, 2012, DOI: 10.1287/mksc.1120.0707

Posted: 23 Oct 2012

Alexandre Belloni, Michael Lovette, William F. Boulding and Richard Staelin

Duke University - Fuqua School of Business, affiliation not provided to SSRN, Duke University and Duke University - Fuqua School of Business

Abstract:

8.

Commentaries and Rejoinder to 'Measuring the Impact of Negative Demand Shocks on Car Dealer Networks' by Paulo Albuquerque and Bart J. Bronnenberg

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Commentaries and Rejoinder to 'Measuring the Impact of Negative Demand Shocks on Car Dealer Networks' by Paulo Albuquerque and Bart J. Bronnenberg

Marketing Science, Vol. 31, No. 1, pp. 4-23, 2012

Posted: 02 Oct 2012

Dominique M Hanssens, Debu Purohit, Richard Staelin, Paulo Albuquerque and Bart J. Bronnenberg

University of California, Los Angeles (UCLA) - Anderson School of Management, Duke University - Fuqua School of Business, Duke University - Fuqua School of Business, INSEAD and Tilburg University, CentER

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Commentaries and Rejoinder to 'Measuring the Impact of Negative Demand Shocks on Car Dealer Networks' by Paulo Albuquerque and Bart J. Bronnenberg

Marketing Science, Vol. 31, No. 1, pp. 24-35, 2012, DOI: 10.1287/mksc.1110.0694

Posted: 23 Oct 2012

Dominique M Hanssens, Debu Purohit, Richard Staelin, Paulo Albuquerque and Bart J. Bronnenberg

University of California, Los Angeles (UCLA) - Anderson School of Management, Duke University - Fuqua School of Business, Duke University - Fuqua School of Business, INSEAD and Tilburg University, CentER

Richard Staelin

Duke University - Fuqua School of Business

Gregory Mario and Jeremy Mario Professor of Business Administration

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Scholarly Papers (8)

The Role of Paid and Earned Media in Building Entertainment Brands: Reminding, Informing, and Enhancing Enjoyment

Abstract:

How to Attract Customers by Giving Them the Short End of the Stick

Abstract:

Incorporating Behavioral Anomalies in Strategic Models

Abstract:

Choosing Customized Marketing Offers to Attract a Desirable Mix of Customers

Abstract:

Using Consumer Reviews to Estimate Utility Functions

Abstract:

Editorial — Marketing Science: A Strategic Review

Abstract:

Optimal Admission and Scholarship Decisions: Choosing Customized Marketing Offers to Attract a Desirable Mix of Customers

Abstract:

Commentaries and Rejoinder to 'Measuring the Impact of Negative Demand Shocks on Car Dealer Networks' by Paulo Albuquerque and Bart J. Bronnenberg

Commentaries and Rejoinder to 'Measuring the Impact of Negative Demand Shocks on Car Dealer Networks' by Paulo Albuquerque and Bart J. Bronnenberg

Abstract:

Commentaries and Rejoinder to 'Measuring the Impact of Negative Demand Shocks on Car Dealer Networks' by Paulo Albuquerque and Bart J. Bronnenberg

Abstract:

Other Papers (1)

Appendix for: A 'Meta-Analysis' of Multibrand Multioutlet Channel Systems

Abstract: