Richard Staelin

Duke University - Fuqua School of Business

Edward and Rose Donnell Professor of Business Administration & Assoc. Dean for Executive Education

Box 90120

Durham, NC 27708-0120

United States

http://www.fuqua.duke.edu/faculty/alpha/rstaelin.h

SCHOLARLY PAPERS

7

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CITATIONS
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3

Scholarly Papers (7)

1.

How to Attract Customers by Giving Them the Short End of the Stick

Number of pages: 44 Posted: 31 Oct 2005
Alison King Lo, John G. Lynch Jr. and Richard Staelin
Massachusetts Institute of Technology (MIT) - Sloan School of Management, University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making and Duke University - Fuqua School of Business
Downloads 310 (74,383)
Citation 2

Abstract:

fairness, targeted promotion, consumer behavior, product quality

2.

Incorporating Behavioral Anomalies in Strategic Models

Marketing Letters, Vol. 16, Nos. 3/4, pp. 361-373, 2005, University of Alberta School of Business Research Paper No. 2013-789
Number of pages: 13 Posted: 11 Jun 2007 Last Revised: 25 Jul 2013
Washington University, Northwestern University - Department of Marketing, University of Florida - Department of Marketing, Duke University - Fuqua School of Business, Washington University in Saint Louis - John M. Olin Business School, University of Alberta - Department of Marketing, Business Economics & Law, University of Toronto - Rotman School of Management, University of Southern California - Marshall School of Business, Duke University - Fuqua School of Business, University of Chicago - Booth School of Business and University of Chicago - Booth School of Business
Downloads 297 (76,779)
Citation 1

Abstract:

marketing strategy, game theory, reference dependence, fairness, confirmatory bias

3.

The Role of Paid and Earned Media in Building Entertainment Brands: Reminding, Informing, and Enhancing Enjoyment

Simon School Working Paper No. FR 12-16
Number of pages: 48 Posted: 06 Nov 2012
Mitchell J. Lovett and Richard Staelin
Simon School of Business – University of Rochester and Duke University - Fuqua School of Business
Downloads 87 (154,729)

Abstract:

Social engagement, informative effects, reminder effects, entertainment brands, word-of-mouth, Bayesian learning

4.

Choosing Customized Marketing Offers to Attract a Desirable Mix of Customers

Simon School Working Paper No. FR 10-34
Number of pages: 35 Posted: 28 Jul 2010
Duke University - Fuqua School of Business, Simon School of Business – University of Rochester, Duke University and Duke University - Fuqua School of Business
Downloads 65 (264,563)

Abstract:

Choice Sets, College Choice, Utility on Averages, Statistical Approximation, Non-Convex Optimization

5.

Editorial — Marketing Science: A Strategic Review

Marketing Science, Vol. 32, No. 1, 2013; pp. 4-7; DOI: 10.1287/mksc.1120.0763
Posted: 12 Nov 2013
University of Chicago, University of California, Los Angeles (UCLA) - Anderson School of Management, MIT Sloan School of Management, University of Pennsylvania - Marketing Department, Carnegie Mellon University and Duke University - Fuqua School of Business

Abstract:

6.

Optimal Admission and Scholarship Decisions: Choosing Customized Marketing Offers to Attract a Desirable Mix of Customers

Marketing Science, Vol. 31, No. 4, pp. 621-636, 2012, DOI: 10.1287/mksc.1120.0707
Posted: 23 Oct 2012
Duke University - Fuqua School of Business, affiliation not provided to SSRN, Duke University and Duke University - Fuqua School of Business

Abstract:

choice sets, college choice, utility on averages, statistical approximation, nonconvex optimization

Commentaries and Rejoinder to 'Measuring the Impact of Negative Demand Shocks on Car Dealer Networks' by Paulo Albuquerque and Bart J. Bronnenberg

Marketing Science, Vol. 31, No. 1, pp. 4-23, 2012
Posted: 02 Oct 2012
University of California, Los Angeles (UCLA) - Anderson School of Management, Duke University - Fuqua School of Business, Duke University - Fuqua School of Business, INSEAD and Tilburg University, CentER

Abstract:

choice modeling, spatial modeling, structural models

Commentaries and Rejoinder to 'Measuring the Impact of Negative Demand Shocks on Car Dealer Networks' by Paulo Albuquerque and Bart J. Bronnenberg

Marketing Science, Vol. 31, No. 1, pp. 24-35, 2012, DOI: 10.1287/mksc.1110.0694
Posted: 23 Oct 2012
University of California, Los Angeles (UCLA) - Anderson School of Management, Duke University - Fuqua School of Business, Duke University - Fuqua School of Business, INSEAD and Tilburg University, CentER

Abstract:

choice modeling, spatial modeling, structural models

Other Papers (1)

Total Downloads: 13    Citations: 0
1.

Appendix for: A 'Meta-Analysis' of Multibrand Multioutlet Channel Systems

Number of pages: 2 Posted: 10 Mar 2013
Eunkyu Lee, Richard Staelin, Weon Sang Yoo and Rex Yuxing Du
Syracuse University, Duke University - Fuqua School of Business, Korea University Business School (KUBS) and University of Houston - C.T. Bauer College of Business
Downloads 7

Abstract: