100 Tuck Hall
Hanover, NH 03755
Dartmouth College - Tuck School of Business
Store Brands, National Brands, Deal Proneness, Sales Promotion, Retailing
Store Brands, Market Power, Retail Margins, Category Profit, Customer Profitability
private label share, store loyalty, share of wallet, simultaneity, non-linear effects
Subjective Performance Measures, Common Method Variance, Channel Relationships
Communication, Promotion, Advertising, New media: Resource allocation, Trade promotion, Consumer promotion, Accounting; Legal issues
channel power, vertical strategic interaction, channel profit, trade promotions, private label
This is a Darden A Case paper. Darden A Case charges $6.25 .
File name: UVA-M-0871.pdf
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Lean startup, innovation, supply demand, government, regulation, transportation
health status, drivers of food choice, health halo bias, diabetes, self-control, household grocery shopping
Store brands, market power, retail margins, category profit, customer profitability
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