Kusum L. Ailawadi

Dartmouth College - Tuck School of Business

Associate Professor

100 Tuck Hall

Hanover, NH 03755

United States

  • Dartmouth College - Tuck School of Business

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    • Tel: 603-646-2845
    • Fax: 603-646-1308
SCHOLARLY PAPERS

12

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37

CROSSREF CITATIONS

24

Scholarly Papers (12)

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1.

Understanding Competition between Retailers and Manufacturers: An Integrated Analysis of Store Brand and National Brand Deal Usage

Number of pages: 22 Posted: 06 May 2003
Kusum L. Ailawadi, Karen Gedenk and Scott Neslin
Dartmouth College - Tuck School of Business, University of Cologne and Dartmouth College - Tuck School of Business
Downloads 835 (49,222)
Citation 6

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Store Brands, National Brands, Deal Proneness, Sales Promotion, Retailing

2.

The Effect of Store Brand Share on Retail Margins: An Empirical Analysis

Number of pages: 45 Posted: 08 Feb 2002
Kusum L. Ailawadi and Bari A. Harlam
Dartmouth College - Tuck School of Business and CVS/pharmacy
Downloads 806
Citation 10

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Store Brands, Market Power, Retail Margins, Category Profit, Customer Profitability

3.

The Reciprocal Relationship between Private Label Use and Store Loyalty

Tuck School of Business Working Paper No. 2007-38
Number of pages: 51 Posted: 25 Sep 2007 Last Revised: 22 Sep 2012
Kusum L. Ailawadi, Koen H. Pauwels and Jan‐Benedict EM Steenkamp
Dartmouth College - Tuck School of Business, Ozyegin University and University of North Carolina (UNC) at Chapel Hill - Marketing Area
Downloads 787 (53,313)
Citation 6

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private label share, store loyalty, share of wallet, simultaneity, non-linear effects

4.

Perceptual and Objective Performance Measures: An Empirical Analysis of the Difference and its Impact

Tuck School of Business at Dartmouth Administration, Research Paper Series, Forthcoming
Number of pages: 52 Posted: 02 Mar 2004
Kusum L. Ailawadi, Rajiv Dant and Dhruv Grewal
Dartmouth College - Tuck School of Business, Clarkson University - School of Business and Babson College - Marketing Division
Downloads 722 (59,850)
Citation 7

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Subjective Performance Measures, Common Method Variance, Channel Relationships

5.

Predicting Competitive Response to P&G's Value Pricing Move: Combining Normative and Empirical Analyses

Number of pages: 40 Posted: 14 Apr 2003
Kusum L. Ailawadi, Praveen K. Kopalle and Scott Neslin
Dartmouth College - Tuck School of Business, Dartmouth College - Tuck School of Business and Dartmouth College - Tuck School of Business
Downloads 434 (112,494)

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6.

Communication and Promotion Decisions in Retailing: A Review and Directions for Future Research

Journal of Retailing, 85 (1, 2009) 42–55, Mays Business School Research Paper No. 2061803
Number of pages: 15 Posted: 19 May 2012
Kusum L. Ailawadi, Naveen Donthu, Dinesh K. Gauri, Venkatesh Shankar and Jonathan Pierre Beauchamp
Dartmouth College - Tuck School of Business, Georgia State University - J. Mack Robinson College of Business, Walton College of Business, Texas A&M University - Mays Business School and affiliation not provided to SSRN
Downloads 259 (196,570)
Citation 3

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Communication, Promotion, Advertising, New media: Resource allocation, Trade promotion, Consumer promotion, Accounting; Legal issues

7.

When Walmart Enters: How Incumbent Retailers React and How This Affects Their Sales Outcomes

Journal of Marketing Research (JMR), 2009
Number of pages: 51 Posted: 21 Jan 2015
Kusum L. Ailawadi, Jie Zhang, Aradhna Krishna and Mike Kruger
Dartmouth College - Tuck School of Business, Stephen M. Ross School of Business at the University of Michigan, University of Michigan, Stephen M. Ross School of Business and Dominican University
Downloads 102 (430,140)
Citation 4

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8.

Empirical Models of Manufacturer-Retailer Interaction: A Review and Agenda for Future Research

Marketing Letters, Vol. 21, No. 3, pp. 273-285, 2010 , Tuck School of Business Working Paper No. 2465625
Number of pages: 21 Posted: 14 Jul 2014
Kusum L. Ailawadi, Eric Bradlow, Michaela Draganska, Vincent R. Nijs, Robert P. Rooderkerk, K. Sudhir, Kenneth C. Wilbur and Jie Zhang
Dartmouth College - Tuck School of Business, University of Pennsylvania - Marketing Department, Drexel University, Northwestern University - Department of Marketing, Rotterdam School of Management, Erasmus University, Yale School of Management, University of California, San Diego (UCSD) - Rady School of Management and University of Maryland - Robert H. Smith School of Business
Downloads 97 (444,906)
Citation 5

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channel power, vertical strategic interaction, channel profit, trade promotions, private label

9.

Uber Pricing Strategies and Marketing Communications

Darden Case No. UVA-M-0871
Number of pages: 15 Posted: 30 May 2017
Paul Farris, Gerry Yemen, Virginia Weiler and Kusum L. Ailawadi
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business, University of Southern Indiana and Dartmouth College - Tuck School of Business
Downloads 26 (815,183)
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Lean startup, innovation, supply demand, government, regulation, transportation

10.

Soda versus Cereal and Sugar versus Fat: Drivers of Healthful Food Intake and the Impact of Diabetes Diagnosis

Journal of Marketing, 2013, University of Alberta School of Business Research Paper No. 2013-13, Tuck School of Business Working Paper No. 2013-113
Posted: 23 Feb 2013
Yu Ma, Kusum L. Ailawadi and Dhruv Grewal
Independent, Dartmouth College - Tuck School of Business and Babson College - Marketing Division

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health status, drivers of food choice, health halo bias, diabetes, self-control, household grocery shopping

11.

The Effect of Store Brand Share on Retail Margins: An Empirical Analysis

Marketing Science Institute Working Paper No. 02-109
Posted: 28 Feb 2003
Kusum L. Ailawadi and Bari A. Harlam
Dartmouth College - Tuck School of Business and CVS/pharmacy

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Store brands, market power, retail margins, category profit, customer profitability

12.

A Product-Market-Based Measure of Brand Equity

Marketing Science Institute Working Paper, Report No. 02-102
Posted: 30 Aug 2002
Kusum L. Ailawadi, Donald R. Lehmann and Scott Neslin
Dartmouth College - Tuck School of Business, Columbia University - Columbia Business School, Marketing and Dartmouth College - Tuck School of Business

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