Bari A. Harlam

CVS/pharmacy

One CVS Drive

Woonsocket, RI 02895

United States

SCHOLARLY PAPERS

4

DOWNLOADS

793

SSRN CITATIONS

7

CROSSREF CITATIONS

2

Scholarly Papers (4)

1.

The Effect of Store Brand Share on Retail Margins: An Empirical Analysis

Tuck School of Business at Dartmouth Working Paper No. 02-06
Number of pages: 45 Posted: 08 Feb 2002
Kusum L. Ailawadi and Bari A. Harlam
Dartmouth College - Tuck School of Business and CVS/pharmacy
Downloads 767
Citation 10

Abstract:

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Store Brands, Market Power, Retail Margins, Category Profit, Customer Profitability

2.

The Manufacturer-Retailer-Consumer Triad: Differing Perceptions Regarding Price Promotions

Journal of Retailing, 77 (2001) 547–569
Number of pages: 23 Posted: 21 Jan 2015
Page Moreau, Aradhna Krishna and Bari A. Harlam
University of Colorado at Boulder - Department of Marketing, University of Michigan, Stephen M. Ross School of Business and CVS/pharmacy
Downloads 26 (505,977)

Abstract:

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3.

Impact of Bundle Type, Price Framing and Familiarity on Purchase Intention for the Bundle

Journal of Business Research, Vol. 33, No. 1, 1995
Posted: 21 Jan 2015
CVS/pharmacy, University of Michigan, Stephen M. Ross School of Business, Columbia Business School - Marketing and Duke University - Fuqua School of Business

Abstract:

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4.

The Effect of Store Brand Share on Retail Margins: An Empirical Analysis

Marketing Science Institute Working Paper No. 02-109
Posted: 28 Feb 2003
Kusum L. Ailawadi and Bari A. Harlam
Dartmouth College - Tuck School of Business and CVS/pharmacy

Abstract:

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Store brands, market power, retail margins, category profit, customer profitability