Arezoo Davari

Eastern Washington University

Cheney, WA 99004

United States

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Determinants of Brand Performance: The Role of Internal Branding

Journal of Brand Management, Vol. 25, Issue 3, 2018
Number of pages: 15 Posted: 16 May 2018
Pramod Iyer, Arezoo Davari and Audhesh Paswan
University of Texas Rio Grande Valley (UTRGV) (Formerly University of Texas-Pan American), Eastern Washington University and University of North Texas
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Abstract:

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Internal branding, Strategic brand management, Brand orientation, Brand management, Brand performance