Katharina Hofer

Johannes Kepler University Linz

Altenbergerstr. 69

A-4040 Linz, Uper Austria 4040

Austria

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Scholarly Papers (1)

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Sponsorship as an Internal Branding Tool and its Effects on Employees’ Identification with the Brand

Journal of Brand Management, Vol. 25, Issue 3, 2018
Number of pages: 10 Posted: 16 May 2018
Katharina Hofer and Reinhard Grohs
Johannes Kepler University Linz and Private University Schloss Seeburg
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Abstract:

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Internal branding, Brand identification, Sponsorship, Employees