Emma Karanges

Queensland University of Technology

2 George Street

Brisbane, Queensland 4000

Australia

SCHOLARLY PAPERS

1

DOWNLOADS

1

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (1)

1.

Brand Signalling: An Antecedent of Employee Brand Understanding

Journal of Brand Management, Vol. 25, Issue 3, 2018
Number of pages: 15 Posted: 16 May 2018
Queensland University of Technology, Queensland University of Technology - QUT Business School, Queensland University of Technology - School of Advertising and Queensland University of Technology - School of Advertising
Downloads 1 (653,079)
  • Add to Cart

Abstract:

Loading...

Brand signalling, Signalling theory, Brand promise, Employees, Brand understanding