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Ram C. Rao

The University of Texas at Dallas, Naveen Jindal School of Management

Professor of Marketing and Founders Professor

Dallas, TX

United States

  • The University of Texas at Dallas, Naveen Jindal School of Management

    • Email
    • Tel: 972-883-2580
    • Fax: 972-883-6727
SCHOLARLY PAPERS

15

DOWNLOADS

1,475

TOTAL CITATIONS

11

Scholarly Papers (15)

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1.

All Ads Are Not Created Equal: Display Advertisement’s Copy and Placement Effects on Clicks and Conversions

Wharton Customer Analytics Research Paper
Number of pages: 53 Posted: 20 Feb 2020
Lara Lobschat, Niels Holtrop, Norris Bruce and Ram C. Rao
University of Muenster, Maastricht University - School of Business and Economics, University of Texas at Dallas and The University of Texas at Dallas, Naveen Jindal School of Management
Downloads 353 (211,040)

Abstract:

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Display advertising, conversion, engagement, ad copy, ad placement, purchase funnel, social media, influencer marketing

2.

New Product Preannouncement: Phantom Products, Unexpected Cannibalization and the Osborne Effect

Number of pages: 43 Posted: 07 Dec 2014
Ram C. Rao and Ozge Turut
The University of Texas at Dallas, Naveen Jindal School of Management and Sabanci University
Downloads 219 (348,255)
Citation 8

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New Product Preannouncement, Phantom Products; Loss Aversion; Reference Dependent Preferences; Competition; Osborne Effect

3.

Who Should Practice Price Discrimination in an Asymmetric Duopoly?

Number of pages: 39 Posted: 06 Oct 2005 Last Revised: 07 Aug 2008
Kutsal Dogan, Ernan Haruvy and Ram C. Rao
University of Texas at Dallas - Naveen Jindal School of Management, McGill University and The University of Texas at Dallas, Naveen Jindal School of Management
Downloads 214 (356,192)
Citation 2

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Segmentation, Competition, Game Theory, Pricing, Rebates, Printers

4.

Profitably Limiting Platform Assortment: Analysis of Platform and Merchant Strategy Under Multi-Sender Price Signaling

Number of pages: 77 Posted: 17 Jun 2018 Last Revised: 02 Jan 2020
Ye Qiu and Ram C. Rao
Advanced Institute of Business, Tongji University, Shanghai, China and The University of Texas at Dallas, Naveen Jindal School of Management
Downloads 195 (389,821)

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E-commerce, Online Selling, Platform Design, Multi-sender Signaling, Product Quality, Pricing Strategy, Assortments, Game Theory

5.

A Reflection on Analytical Work in Marketing: Three Points of Consensus

Number of pages: 12 Posted: 02 Sep 2011
Raphael Thomadsen, Robert Zeithammer, Dina Mayzlin, A. Yesim Orhun, Amit Pazgal, Debu Purohit, Ram C. Rao, Michael H. Riordan, Jiwoong Shin, Monic Sun and J. Miguel Villas-Boas
Olin School - Washington University in St. Louis, University of California, Los Angeles (UCLA) - Anderson School of Management, University of Southern California - Marshall School of Business, University of Michigan, Stephen M. Ross School of Business, Rice University, Duke University - Fuqua School of Business, The University of Texas at Dallas, Naveen Jindal School of Management, Columbia University - Columbia Business School, Yale School of Management, Questrom School of Business, Boston University and University of California, Berkeley
Downloads 157 (474,889)

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6.

Who Benefits from Platform Entry if Multi-Agent Prices Signal Product Quality?

Number of pages: 57 Posted: 08 Jul 2021
Ye Qiu and Ram C. Rao
Advanced Institute of Business, Tongji University, Shanghai, China and The University of Texas at Dallas, Naveen Jindal School of Management
Downloads 121 (592,433)
Citation 1

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Multisender Signaling, E-commerce, Online Selling, Merchant Profits, Platform Entry, Product Quality, Pricing Strategy, Game Theory

7.

Managing Competition: Promotions that Reduce Pricing Pressure

Number of pages: 37 Posted: 17 Oct 2014 Last Revised: 04 Nov 2014
David Richardson and Ram C. Rao
Stuart School of Business, IIT and The University of Texas at Dallas, Naveen Jindal School of Management
Downloads 109 (645,052)

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Competition, Promotions, Capacity, Revenue Management, Game Theory, Pricing, Inventory

8.

Multi-Platform Online Advertising, Ad Position Prominence, and Customer Cross-Visiting

Number of pages: 35 Posted: 24 Apr 2023
Mohammad Zia and Ram C. Rao
Chapman University and The University of Texas at Dallas, Naveen Jindal School of Management
Downloads 107 (654,668)

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Multi-Platform Online Advertising, Position Prominence, Consumer cross-visiting, Second-Price Auction, Competition

9.

Increasing Retailer Loyalty Through Use of Cash Back Rebate Sites

Posted: 11 May 2017
Ye Qiu and Ram C. Rao
Advanced Institute of Business, Tongji University, Shanghai, China and The University of Texas at Dallas, Naveen Jindal School of Management

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E-commerce, Discounts, Consumer Search, Pricing, Game Theory

10.

A Dynamic Model for Digital Advertising: The Effects of Creative Formats, Message Content and Targeting on Engagement

JMR, Forthcoming
Posted: 19 May 2016 Last Revised: 07 Jun 2016
Norris Bruce, B. P. S. Murthi and Ram C. Rao
University of Texas at Dallas, University of Texas at Dallas - Department of Marketing and The University of Texas at Dallas, Naveen Jindal School of Management

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Online Advertising, Ad Formats (Static versus Animated), Ad Content, Media Planner, Dynamic Zero-Inflated Poisson (DZIP), Particle Filtering/Smoothing, Sequential Monte Carlo (SMC), Markov Chain Monte Carlo

11.

Pricing Under Dynamic Competition When Loyal Consumers Stockpile

Indian School of Business Research Paper Series
Posted: 05 Apr 2015 Last Revised: 02 Mar 2021
Manish Gangwar, Nanda S. Kumar and Ram C. Rao
Indian School of Business, University of Texas at Dallas - Department of Marketing and The University of Texas at Dallas, Naveen Jindal School of Management

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Game Theory, Consumer Stockpiling, Promotional Strategies, Loyal Consumers, Interior Mass Point, Pricing Distribution, Pricing

12.

Leveraging Experienced Consumers to Attract New Consumers: An Equilibrium Analysis of Displaying Deal Sales by Daily Deal Websites

Management Science 2016 (Forthcoming)
Posted: 23 Aug 2014 Last Revised: 02 Jun 2017
Upender Subramanian and Ram C. Rao
University of Texas at Dallas - Department of Marketing and The University of Texas at Dallas, Naveen Jindal School of Management

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Customer Acquisition, Daily Deals, Observational Learning, Online Intermediaries, Promotions, Signaling, Strongly Undefeated Perfect Bayesian Equilibrium, Two-sided Market

13.

Consumer Stockpiling and Competitive Promotional Strategies

Marketing Science, Vol. 33, No. 1, 2014; pp. 94-113; DOI: 10.1287/mksc.2013.0814
Posted: 28 Feb 2014
Manish Gangwar, Nanda S. Kumar and Ram C. Rao
Indian School of Business, University of Texas at Dallas - Department of Marketing and The University of Texas at Dallas, Naveen Jindal School of Management

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promotional strategies, consumer stockpiling, endogenous stockpiling threshold, interior modes, multiple modes, hole in distribution, negative serial correlation

14.

Commentaries and Rejoinder to 'Marketing of Vice Goods: A Strategic Analysis of the Package Size Decision' by Sanjay Jain

Marketing Science, Vol. 31, No. 1, pp. 52-58, 2012, DOI: 10.1287/mksc.1110.0699
Posted: 23 Oct 2012
Ram C. Rao, Brian Wansink and Sanjay Jain
The University of Texas at Dallas, Naveen Jindal School of Management, Retired - Cornell University and University of Texas at Dallas

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game theory, hyperbolic discounting, behavioral economics

15.

Manufacturer Competition and Trade Promotions in the Presence of a Strategic Retailer

Posted: 28 Aug 2002
Ram C. Rao and Ranran Ruan
The University of Texas at Dallas, Naveen Jindal School of Management and University of Texas at Dallas - Naveen Jindal School of Management

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Trade promotions, retailer, category management, packaged goods, brand competition, pricing, mixed strategies, Nash equilibrium