Ram C. Rao

The University of Texas at Dallas, Naveen Jindal School of Management

Professor of Marketing and Founders Professor

Dallas, TX

United States

SCHOLARLY PAPERS

13

DOWNLOADS

559

CITATIONS

3

Scholarly Papers (13)

1.

Who Should Practice Price Discrimination in an Asymmetric Duopoly?

Number of pages: 39 Posted: 06 Oct 2005 Last Revised: 07 Aug 2008
Kutsal Dogan, Ernan Haruvy and Ram C. Rao
University of Texas at Dallas - Naveen Jindal School of Management, University of Texas at Dallas - Naveen Jindal School of Management and The University of Texas at Dallas, Naveen Jindal School of Management
Downloads 145 (198,491)
Citation 1

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Segmentation, Competition, Game Theory, Pricing, Rebates, Printers

2.

New Product Preannouncement: Phantom Products, Unexpected Cannibalization and the Osborne Effect

Number of pages: 43 Posted: 07 Dec 2014
Ram C. Rao and Ozge Turut
The University of Texas at Dallas, Naveen Jindal School of Management and Sabanci University
Downloads 95 (270,692)

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New Product Preannouncement, Phantom Products; Loss Aversion; Reference Dependent Preferences; Competition; Osborne Effect

3.

A Reflection on Analytical Work in Marketing: Three Points of Consensus

Number of pages: 12 Posted: 02 Sep 2011
Olin School - Washington University in St. Louis, University of California, Los Angeles (UCLA) - Anderson School of Management, University of Southern California - Marshall School of Business, University of Michigan, Stephen M. Ross School of Business, Rice University, Duke University - Fuqua School of Business, The University of Texas at Dallas, Naveen Jindal School of Management, Columbia University - Columbia Business School, Yale School of Management, Questrom School of Business, Boston University and University of California, Berkeley
Downloads 74 (315,311)

Abstract:

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4.

Merchant and Platform: Pricing Strategy and Product Entry

Number of pages: 56 Posted: 17 Jun 2018 Last Revised: 09 Aug 2018
Ye Qiu and Ram C. Rao
University of Texas at Dallas, Naveen Jindal School of Management, Department of Marketing, Students and The University of Texas at Dallas, Naveen Jindal School of Management
Downloads 71 (325,129)

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E-commerce, Online Selling, Platform Design, Signaling, Product Quality, Pricing Strategy, Game Theory

5.

Unintended Consequences of Promotions: Should Managers Worry About Consumer Stockpiling?

Indian School of Business Research Paper Series
Number of pages: 34 Posted: 05 Apr 2015 Last Revised: 19 May 2015
Manish Gangwar, Nanda S. Kumar and Ram C. Rao
Indian School of Business (ISB), Hyderabad, University of Texas at Dallas - Department of Marketing and The University of Texas at Dallas, Naveen Jindal School of Management
Downloads 62 (346,424)

Abstract:

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Game Theory, Consumer Stockpiling, Promotional Strategies, Loyal Consumers, Interior Mass Point, Pricing Distribution, Pricing

6.

Search Advertising: Budget Allocation Across Search Engines

Number of pages: 56 Posted: 14 Jun 2017 Last Revised: 08 Jul 2017
Mohammad Zia and Ram C. Rao
Chapman University and The University of Texas at Dallas, Naveen Jindal School of Management
Downloads 60 (352,145)
Citation 2

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Search Advertising, Advertising Budgets, Differentiation, Competitive Strategy, Auctions, Bid Jamming, Game Theory

7.

Managing Competition: Promotions that Reduce Pricing Pressure

Number of pages: 37 Posted: 17 Oct 2014 Last Revised: 04 Nov 2014
David Richardson and Ram C. Rao
Stuart School of Business, IIT and The University of Texas at Dallas, Naveen Jindal School of Management
Downloads 52 (376,768)

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Competition, Promotions, Capacity, Revenue Management, Game Theory, Pricing, Inventory

8.

Increasing Retailer Loyalty Through Use of Cash Back Rebate Sites

Posted: 11 May 2017
Ye Qiu and Ram C. Rao
University of Texas at Dallas, Naveen Jindal School of Management, Department of Marketing, Students and The University of Texas at Dallas, Naveen Jindal School of Management

Abstract:

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E-commerce, Discounts, Consumer Search, Pricing, Game Theory

9.

A Dynamic Model for Digital Advertising: The Effects of Creative Formats, Message Content and Targeting on Engagement

JMR, Forthcoming
Posted: 19 May 2016 Last Revised: 07 Jun 2016
Norris Bruce, B. P. S. Murthi and Ram C. Rao
University of Texas at Dallas, University of Texas at Dallas - Department of Marketing and The University of Texas at Dallas, Naveen Jindal School of Management

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Online Advertising, Ad Formats (Static versus Animated), Ad Content, Media Planner, Dynamic Zero-Inflated Poisson (DZIP), Particle Filtering/Smoothing, Sequential Monte Carlo (SMC), Markov Chain Monte Carlo

10.

Leveraging Experienced Consumers to Attract New Consumers: An Equilibrium Analysis of Displaying Deal Sales by Daily Deal Websites

Management Science 2016 (Forthcoming)
Posted: 23 Aug 2014 Last Revised: 02 Jun 2017
Upender Subramanian and Ram C. Rao
University of Texas at Dallas - Naveen Jindal School of Management and The University of Texas at Dallas, Naveen Jindal School of Management

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Customer Acquisition, Daily Deals, Observational Learning, Online Intermediaries, Promotions, Signaling, Strongly Undefeated Perfect Bayesian Equilibrium, Two-sided Market

11.

Consumer Stockpiling and Competitive Promotional Strategies

Marketing Science, Vol. 33, No. 1, 2014; pp. 94-113; DOI: 10.1287/mksc.2013.0814
Posted: 28 Feb 2014
Manish Gangwar, Nanda S. Kumar and Ram C. Rao
Indian School of Business (ISB), Hyderabad, University of Texas at Dallas - Department of Marketing and The University of Texas at Dallas, Naveen Jindal School of Management

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promotional strategies, consumer stockpiling, endogenous stockpiling threshold, interior modes, multiple modes, hole in distribution, negative serial correlation

12.

Commentaries and Rejoinder to 'Marketing of Vice Goods: A Strategic Analysis of the Package Size Decision' by Sanjay Jain

Marketing Science, Vol. 31, No. 1, pp. 52-58, 2012, DOI: 10.1287/mksc.1110.0699
Posted: 23 Oct 2012
Ram C. Rao, Brian Wansink and Sanjay Jain
The University of Texas at Dallas, Naveen Jindal School of Management, Cornell University and University of Texas at Dallas

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game theory, hyperbolic discounting, behavioral economics

13.

Manufacturer Competition and Trade Promotions in the Presence of a Strategic Retailer

Posted: 28 Aug 2002
Ram C. Rao and Ranran Ruan
The University of Texas at Dallas, Naveen Jindal School of Management and University of Texas at Dallas - Naveen Jindal School of Management

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Trade promotions, retailer, category management, packaged goods, brand competition, pricing, mixed strategies, Nash equilibrium