Aiqing Ling

INSEAD

Boulevard de Constance

77305 Fontainebleau Cedex

France

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Promoting Consumption Experiences by Positive Incidental Affect: The Interplay of Valence and Arousal in Incidental Affect Infusion Processes

INSEAD Working Paper No. 2018/19/MKT, Stanford University Graduate School of Business Research Paper No. 18-26

Posted: 25 May 2018

Aiqing Ling, Nathalie George, Baba Shiv and Hilke Plassmann

INSEAD, GSRL (CNRS-EPHE Sorbonne), Stanford University - Stanford Graduate School of Business and INSEAD

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