Aiqing Ling

INSEAD

Boulevard de Constance

77305 Fontainebleau Cedex

France

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Scholarly Papers (1)

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Promoting Consumption Experiences by Positive Incidental Affect: The Interplay of Valence and Arousal in Incidental Affect Infusion Processes

INSEAD Working Paper No. 2018/19/MKT, Stanford University Graduate School of Business Research Paper No. 18-26
Posted: 25 May 2018
INSEAD, GSRL (CNRS-EPHE Sorbonne), Stanford University - Stanford Graduate School of Business and INSEAD

Abstract:

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Consumption Experiences, Incidental Affect Infusion, Functional Magnetic Resonance Imaging, Skin Conductance, Automated Facial Affect Analysis, Open Science