Kyle Brodie

University of Virginia - Darden School of Business

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Scholarly Papers (1)

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Tackling Low Completion Rates—A Compare.Com Conundrum (a)

Number of pages: 17 Posted: 01 Jun 2018 Last Revised: 10 Nov 2021
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
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Abstract:

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marketing, a/b testing, purchase funnel, customer retention, agile development, data analytics, test-and-learn