Sharon Ng

Nanyang Technological University (NTU) - Division of Marketing and International Business

Singapore

SCHOLARLY PAPERS

2

DOWNLOADS

59

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

Culture, Relationship Norm, and Dual Entitlement

Chen, Haipeng (Allan), Lisa Bolton, Sharon Ng, Dongwon Lee and Dian Wang* (2018), “Culture, Relationship Norm, and Dual Entitlement,” Journal of Consumer Research, DOI: 10.1093/jcr/ucx118, Mays Business School Research Paper No. 3185316
Number of pages: 58 Posted: 12 Jun 2018
University of Kentucky - Gatton College of Business and Economics, Pennsylvania State University, Nanyang Technological University (NTU) - Division of Marketing and International Business, Korea University Business School and Texas A&M University - Department of Marketing
Downloads 58 (399,032)

Abstract:

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dual entitlement, culture, relationship norms, price fairness, asymmetric pricing

2.

$100 a month or $1,200 a year? Regulatory focus and the evaluation of temporally framed attributes

Journal of Consumer Psychology
Number of pages: 47
Shankha Basu and Sharon Ng
University of Leeds and Nanyang Technological University (NTU) - Division of Marketing and International Business
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Abstract:

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Temporal framing, regulatory focus, vigilance, numerosity heuristic