Gary L. Lilien

Pennsylvania State University - Institute for the Study of Business Markets

Distinguished Research Professor of Management Science & Research Director, ISBM

University Park, PA 16802-3306

United States

http://www.smeal.psu.edu/isbm/about/people/LILIEN.

SCHOLARLY PAPERS

13

DOWNLOADS
Rank 41,985

SSRN RANKINGS

Top 41,985

in Total Papers Downloads

2,231

SSRN CITATIONS

5

CROSSREF CITATIONS

6

Scholarly Papers (13)

1.

The Emergence of Dominant Designs

Journal of Marketing, April 2006, Forthcoming, McCombs Research Paper Series No. MKT-02-05
Number of pages: 47 Posted: 05 Dec 2005
Raji Srinivasan, Gary L. Lilien and Arvind Rangaswamy
University of Texas at Austin - Red McCombs School of Business, Pennsylvania State University - Institute for the Study of Business Markets and Pennsylvania State University - Department of Marketing
Downloads 519 (101,795)
Citation 3

Abstract:

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dominant design, market evolution, technological evolution, split population model

2.

How and Why Decision Models Influence Marketing Resource Allocations

Number of pages: 56 Posted: 26 Aug 2006
Pennsylvania State University - Institute for the Study of Business Markets, Pennsylvania State University - Department of Marketing, Pennsylvania State University - Institute for the Study of Business Markets and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 515 (102,770)

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DSS, marketing models, decision quality, decision process, resource allocation

How Feedback Can Improve Managerial Evaluations of Model-Based Marketing Decision Support Systems

ERIM Report Series Reference No. ERS-2006-039-MKT
Number of pages: 42 Posted: 16 Aug 2006
Pennsylvania State University - Institute for the Study of Business Markets, ESSEC Business School, Pennsylvania State University - Institute for the Study of Business Markets, Pennsylvania State University - Department of Marketing and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 188 (296,520)

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Learning, Feedback, Marketing Decision Models, Marketing Decision Support Systems, Marketing Information Systems

How Feedback Can Improve Managerial Evaluations of Model-Based Marketing Decision Support Systems

ERIM Report Series Reference No. ERS-2006-039-MKT
Number of pages: 42 Posted: 23 Dec 2006
Pennsylvania State University - Institute for the Study of Business Markets, affiliation not provided to SSRN, Pennsylvania State University - Institute for the Study of Business Markets, affiliation not provided to SSRN and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 130 (405,077)

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Learning, Feedback, Marketing Decision Models, Marketing Decision Support Systems, Marketing Information Systems

How Feedback Can Improve Managerial Evaluations of Model-Based Marketing Decision Support Systems

ERIM Report Series Reference No.
Number of pages: 42 Posted: 17 Aug 2006
Pennsylvania State University - Institute for the Study of Business Markets, affiliation not provided to SSRN, Pennsylvania State University - Institute for the Study of Business Markets, affiliation not provided to SSRN and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 100 (493,144)

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4.

Informants in Organizational Marketing Research

ERIM Report Series Reference No. ERS-2000-32-MKT
Number of pages: 50 Posted: 26 Aug 2006
G.H. van Bruggen, Gary L. Lilien and Manish Kacker
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Pennsylvania State University - Institute for the Study of Business Markets and McMaster University - Michael G. DeGroote School of Business
Downloads 385 (144,542)

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organizational research, marketing research, survey research, aggregation, screening

5.

Effective Marketing Science Applications: Insights from ISMS-MSI Practice Prize Finalist Papers and Projects

Mays Business School Research Paper No. 2012-41
Number of pages: 62 Posted: 11 May 2012
Gary L. Lilien, John Roberts and Venkatesh Shankar
Pennsylvania State University - Institute for the Study of Business Markets, Australian Graduate School of Management and Texas A&M University - Mays Business School
Downloads 163 (336,575)
Citation 3

Abstract:

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marketing models, decision-making, marketing analytics, implementation

6.

Institutional Forecasting: The Performance of Thin Virtual Stock Markets

ERIM Report Series Reference No. ERS-2006-028-MKT
Number of pages: 35 Posted: 23 Dec 2006
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management), Pennsylvania State University - Institute for the Study of Business Markets and Goethe University Frankfurt
Downloads 105 (473,359)

Abstract:

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Forecasting, Electronic Markets, Information Markets, Virtual Stock Markets

7.

University Ranking Publications: to Manipulate or Not to Manipulate

Number of pages: 42 Posted: 05 Aug 2016
James A. Dearden, Rajdeep Grewal and Gary L. Lilien
Lehigh University, University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School and Pennsylvania State University - Institute for the Study of Business Markets
Downloads 75 (584,341)

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University rankings, strategic information transmission

8.

Fixing Bad Marriages – When Should Firms Reassign Sales Reps?

Number of pages: 56 Posted: 13 May 2023
Wreetabrata Kar, James C. Reeder III and Gary L. Lilien
Purdue University, University of Kansas - School of Business and Pennsylvania State University - Institute for the Study of Business Markets
Downloads 51 (708,254)

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Rep Reassignment, Relationship Marketing, Business-to-Business Marketing, Machine Learning, DSS

9.

Within-Seller and Buyer–Seller Network Structures and Key Account Profitability

Posted: 17 Mar 2017
Aditya Gupta, Alok Kumar, Rajdeep Grewal and Gary L. Lilien
Iowa State University, University of Nebraska at Lincoln - College of Business Administration, University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School and Pennsylvania State University - Institute for the Study of Business Markets

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Buyer–seller relationship, Buying center, Key account management, Selling team, Social networks, Selling team structure

10.

Prediction Markets as Institutional Forecasting Support Systems

Decision Support Systems, Vol. 49, 404-416
Posted: 06 Aug 2014
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management), Pennsylvania State University - Institute for the Study of Business Markets and Goethe University Frankfurt

Abstract:

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Prediction Markets, Institutional forecasting

11.

Location, Location, Location: How Network Embeddedness Affects Project Success in Open Source Systems

Grewal, Rajdeep, Gary Lilien and Girish Mallapragada, 2006, “Location, Location, Location: How Network Embeddedness Affects Project Success in Open Source Systems, Management Science, 52, 7, 1043-1056
Posted: 25 Oct 2012
Rajdeep Grewal, Gary L. Lilien and Girish Mallapragada
University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School, Pennsylvania State University - Institute for the Study of Business Markets and Indiana University - Kelley School of Business - Department of Marketing

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Open Source, social networks, embeddedness, innovation

12.

User-Generated Open Source Products: Founder's Social Capital and Time to Product Release

Marketing Science, Vol. 31, No. 3, 2012; pp. 474-492; DOI: 10.1287/mksc.1110.0690
Posted: 24 Oct 2012
Girish Mallapragada, Rajdeep Grewal and Gary L. Lilien
Indiana University - Kelley School of Business - Department of Marketing, University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School and Pennsylvania State University - Institute for the Study of Business Markets

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user-generated products, product development, social networks, open source, innovation

13.

The Effect of Feedback and Learning on Dss Evaluations

ERIM Report Series Reference No. ERS-2006-001-MKT
Posted: 26 Aug 2006
Pennsylvania State University - Institute for the Study of Business Markets, ESSEC Business School, Pennsylvania State University - Institute for the Study of Business Markets, Pennsylvania State University - Department of Marketing and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)

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Marketing Decision Models, DSS, Decision Making, Learning, Feedback