Mohammad M. Rahman

Shandong University - School of Management

27, Shanda South Road

Jinan, Shandong Province

China

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Go with the Flow: Engineering Flow Experiences for Customer Engagement Value Creation in Branded Social Media Environments

Journal of Brand Management, Vol. 24, Issue 4, 2017
Number of pages: 15 Posted: 30 May 2018
Jamie Carlson, Natalie de Vries, Mohammad M. Rahman and Alex Taylor
University of Newcastle (Australia) - Newcastle Business School, University of Newcastle (Australia) - Faculty of Engineering and Built Environment, Shandong University - School of Management and Gorilla360
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Abstract:

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Flow, Customer engagement value, Social media, Value creation, Brands