Alex Taylor

Gorilla360

3/45 Hunter St

Newcastle, NSW 2000

Australia

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Scholarly Papers (1)

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Go with the Flow: Engineering Flow Experiences for Customer Engagement Value Creation in Branded Social Media Environments

Journal of Brand Management, Vol. 24, Issue 4, 2017
Number of pages: 15 Posted: 30 May 2018
University of Newcastle (Australia) - Newcastle Business School, University of Newcastle (Australia) - Faculty of Engineering and Built Environment, Shandong University - School of Management and Gorilla360
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Abstract:

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Flow, Customer engagement value, Social media, Value creation, Brands