Dr. Indra Meghrajani

Shri Jairambhai Patel Institute of Business Management and Computer Applications

Gandhinagar, Gujarat

India

L J Institute of Management Studies

India

L J Institute of Management studies

1st Floor, Above Cosmos Bank

Bhairavnath Road, Maninagar

Ahmedabad, Gujarat 380028

India

SCHOLARLY PAPERS

8

DOWNLOADS

725

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (8)

1.

Employers’ Perception regarding Employability Skills of Management Students Undergoing Internship

Bist, S. S., Mehta, N., Mehta, D., Meghrajani, I. (2020). Employers’ perception regarding employability skills of management students undergoing internship. International Journal of Work-Integrated Learning. 21(2). pp. 145 - 161.
Number of pages: 20 Posted: 20 Aug 2020
LJ Institute of Management Studies, L. J. Institute of Management StudiesL J Institute of Management Studies, L.J. Institute of Computer Applications - LJ Institute of Management Studies (LJIMS) and Shri Jairambhai Patel Institute of Business Management and Computer Applications
Downloads 246 (181,487)

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Employer perception, employability skills, management students, internships, skill development

Factors Influencing the Purchase Decision of Rural Consumers: A Study in the Rural Markets of Gujarat (India)

Jaipuria Institute of Management, Management Dynamics, Volume 16, Number 2 (2016)
Number of pages: 13 Posted: 21 Jun 2018
Dr. Indra Meghrajani
Shri Jairambhai Patel Institute of Business Management and Computer Applications
Downloads 135 (306,738)

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Rural Consumer, Influencers, Counterfeit Products, FMCG Products, Rural Retailer

Factors Influencing the Purchase Decision of Rural Consumers: A Study in the Rural Markets of Gujarat (India)

Management Dynamics, Volume 16, Number 2 (2016)
Number of pages: 13 Posted: 03 Mar 2021
Dr. Indra Meghrajani
Shri Jairambhai Patel Institute of Business Management and Computer Applications
Downloads 12 (837,964)

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Rural consumer, Influencers, Counterfeit products,FMCG products, Rural Retailer

3.

Brand Awareness and Influencers in Purchase Decision of Rural Consumers: A study of FMCG in the Rural Markets of Gujarat (India)

Studies in Indian Place Names (UGC Care Journal) 2020
Number of pages: 13 Posted: 03 Mar 2021
Dr. Indra Meghrajani
Shri Jairambhai Patel Institute of Business Management and Computer Applications
Downloads 119 (335,494)

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Rural consumer, Influencers, Counterfeit products, FMCG products, Rural retailer

4.

Why Fake Products?: Ignorance or Availability

Indian Journal of Research, Volume 1, Issue 9, September 2012
Number of pages: 5 Posted: 23 Jun 2018
Dr. Indra Meghrajani
Shri Jairambhai Patel Institute of Business Management and Computer Applications
Downloads 97 (385,205)

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Buyer Attitudes, Fake Products, FMCG, Villages of Gujarat, Pass-Off Products, Spell Alikes

5.

Rural Retailer and Competitive Strategies

The Journal of Innovative Thinkers, Vol. 1, No. 2, August 2011- February 2012
Number of pages: 9 Posted: 21 Jun 2018
Meenal Bhargava and Dr. Indra Meghrajani
Shri Jairambhai Patel Institute of Business Management and Computer Applications and Shri Jairambhai Patel Institute of Business Management and Computer Applications
Downloads 55 (525,096)

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rural retailer, competitive strategies, bundling

6.

Consumer Attitude towards Eco-Friendly Goods – A Study Of Electronic Products In Ahmedabad City

International Journal of Engineering Research & Technology (IJERT) 2013
Number of pages: 4 Posted: 03 Mar 2021
Preeti Pillai and Dr. Indra Meghrajani
L.J. Institute of Computer Applications - LJ Institute of Management Studies (LJIMS) and Shri Jairambhai Patel Institute of Business Management and Computer Applications
Downloads 44 (576,493)

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Green Purchase behavior, Eco-friendly, natural resources, environmental attitude

7.

Local Brands v/s National Brands: Brand Quality Perception or Behavioral Intention

INDIAN JOURNAL OF APPLIED RESEARCH 2013
Number of pages: 4 Posted: 03 Mar 2021
Dr. Indra Meghrajani and Anjani Kumar Asthana
Shri Jairambhai Patel Institute of Business Management and Computer Applications and National Institute of Cooperative Management
Downloads 17 (760,558)

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local brands, National brands, rural customers, Brand quality, Perception, Purchase Behavior

8.

Rural Customers and the Role of Various Mediums in Purchase Decisions: A Study of Selected FMCG Products in the Villages of Gujarat

Kaav International Journal of Economics, Commerce & Business Management, Oct-Dec 2017, Vol 4, page No. 467-474
Posted: 07 Apr 2022
Dr. Indra Meghrajani
Shri Jairambhai Patel Institute of Business Management and Computer Applications

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Rural consumers, rural retailers, media. visuals, local language, preferences, demographic