Freddy Lim

INSEAD - Decision Sciences

1 Ayer Rajah Avenue

Singapore, 138676

Singapore

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Scholarly Papers (1)

1.

Loyalty Currency and Mental Accounting: Do Consumers Treat Points Like Money?

Number of pages: 58 Posted: 14 Dec 2021 Last Revised: 23 May 2023
Freddy Lim, So Yeon Chun and Ville Satopää
INSEAD - Decision Sciences, INSEAD - Technology and Operations Management and INSEAD - Technology and Operations Management
Downloads 372 (145,052)
Citation 1

Abstract:

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payment choice, mental accounting, the reference effect, point currency, loyalty program