Freddy Lim

INSEAD - Decision Sciences

1 Ayer Rajah Avenue

Singapore, 138676

Singapore

  • INSEAD - Decision Sciences

SCHOLARLY PAPERS

1

DOWNLOADS

108

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (1)

Actions:
Email selected abstracts
1.

Loyalty Currency and Mental Accounting: Do Consumers Treat Points Like Money?

Number of pages: 35 Posted: 14 Dec 2021
Freddy Lim, So Yeon Chun and Ville Satopää
INSEAD - Decision Sciences, INSEAD - Technology and Operations Management and INSEAD - Technology and Operations Management
Downloads 108 (344,746)

Abstract:

Loading...

payment choice, pricing in money or points, mental accounting, the reference effect, point currency, loyalty program