Gilles Laurent

HEC Paris (Groupe HEC)

Professor

1 rue de la Liberation

Marketing Department

78351 Jouy en Josas Cedex

France

http://www.hec.fr/hec/eng/professeur_recherche/lis

SCHOLARLY PAPERS

2

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197

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Top 11,064

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Scholarly Papers (2)

1.

A Benefit Congruency Framework of Sales Promotion Effectiveness

Journal of Marketing 64.4 (2000): 65-81
Number of pages: 17 Posted: 02 Aug 2014
Pierre Chandon, Brian Wansink and Gilles Laurent
INSEAD, Cornell University and HEC Paris (Groupe HEC)
Downloads 171 (171,817)

Abstract:

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2.

A Congruency Framework of Sales Promotion Effectiveness

Journal of Marketing 64.4 (2000): 65-81
Number of pages: 17 Posted: 02 Aug 2014
Pierre Chandon, Brian Wansink and Gilles Laurent
INSEAD, Cornell University and HEC Paris (Groupe HEC)
Downloads 26 (478,670)

Abstract:

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