John Roberts

Australian Graduate School of Management

National Australia Bank Professor of Marketing

Gate 11, Botany Street, Randwick

Sydney, NSW 2052

Australia

London Business School

Professor

Sussex Place

Regent's Park

London, NW1 4SA

United Kingdom

http://www.london.edu/facultyandresearch/faculty/search.do?uid=jhroberts

SCHOLARLY PAPERS

4

DOWNLOADS

144

CITATIONS

0

Scholarly Papers (4)

1.

Effective Marketing Science Applications: Insights from ISMS-MSI Practice Prize Finalist Papers and Projects

Mays Business School Research Paper No. 2012-41
Number of pages: 62 Posted: 11 May 2012
Gary L. Lilien, John Roberts and Venkatesh Shankar
Pennsylvania State University - Institute for the Study of Business Markets, Australian Graduate School of Management and Texas A&M University - Mays Business School
Downloads 107 (176,944)

Abstract:

marketing models, decision-making, marketing analytics, implementation

2.
Downloads 16 (367,171)

Book Reviews

Development Policy Review, Vol. 21, pp. 511-528, July 2003
Number of pages: 18 Posted: 29 Oct 2003
Consortium of European Research Libraries, University College London - Department of Economics, Oxford Policy Management, Australian Graduate School of Management, Keele University - Department of Economics, University of Delhi - Institute of Economic Growth (IEG), Department of Economics, Rochester Institute of Technology, Children's Aid Direct and Overseas Development Institute (ODI)
Downloads 16 (463,167)

Abstract:

Consumer Learning of New Binary Attribute Importance Accounting for Priors, Bias, and Order Effects

Marketing Science, Vol. 31, No. 4, pp. 549-566, 2012, DOI: 10.1287
Posted: 18 Sep 2012
Mathew Chylinski, John Roberts and Bruce Hardie
University of New South Wales (UNSW), Australian Graduate School of Management and London Business School

Abstract:

consumer utility, preference dynamics, associative learning

4.

Modeling Consumer Learning of New Binary Attribute Importance Accounting for Priors, Bias, and Recency

Marketing Science, Forthcoming
Posted: 12 Mar 2012 Last Revised: 26 Mar 2012
Mathew Chylinski, John Roberts and Bruce Hardie
University of New South Wales (UNSW), Australian Graduate School of Management and London Business School

Abstract:

Consumer utility, preference dynamics, associative learning