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Xuan Liu
Independent
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SCHOLARLY PAPERS
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Scholarly Papers (1)
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1.
Video Content Marketing: The Making of Clips
Journal of Marketing, Forthcoming
Posted: 23 Jun 2018
Xuan Liu,
Savannah Wei Shi
,
Thales Teixeira
and
Michel Wedel
Independent, Santa Clara University, Harvard University - Business School (HBS) and University of Maryland - Robert H. Smith School of Business, Marketing Department
Abstract:
Video Content Marketing, Trailers, Clips, Emotions, Facial-Expression Tracking
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