Chee Wei Phang

Nottingham University Business School

Jubilee Campus

Wollaton Road

Nottingham, NG8 1BB

United Kingdom

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Scholarly Papers (1)

1.

The Effectiveness of Contextual Competitive Targeting in Conjunction with Promotional Incentives

Yiping (Amy) Song, Chee Wei (David) Phang, Shuai Yang & Xueming Luo (2018) The Effectiveness of Contextual Competitive Targeting in Conjunction with Promotional Incentives, International Journal of Electronic Commerce, 22:3, 349-385
Posted: 04 Nov 2018
NEOMA Business School, Nottingham University Business School, Donghua University and Temple University

Abstract:

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Competitor Targeting, Contextual Targeting, Google AdSense, Information Incongruity, Online Advertising, Promotional Incentives, Strategic Advertising