Ruggero Sainaghi

IULM University

Italy

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Mega Events and Seasonality: The Case of the Milan World Expo 2015

International Journal of Contemporary Hospitality Management (Forthcoming)
Number of pages: 32 Posted: 25 Jun 2018
Ruggero Sainaghi, Aurelio G. Mauri, Stanislav Hristov Ivanov, Stanislav Hristov Ivanov and Francesca d'Angella
IULM University, Università IULM, ZangadorZangador Research institute and IULM University
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Abstract:

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Milan Expo, seasonality, event management, mega event, reconfiguration strategy