Ann Kronrod

Manning School of Business, University of Massachusetts, Lowell

1 University Ave

Lowell, MA 01854

United States

SCHOLARLY PAPERS

2

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71

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0

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Scholarly Papers (2)

1.

Linguistic Similarity between Product Reviews and Attitude Certainty of their Writers and Readers

Number of pages: 43 Posted: 16 Jul 2018 Last Revised: 07 Oct 2019
Ann Kronrod and Yakov Bart
Manning School of Business, University of Massachusetts, Lowell and Northeastern University - D'Amore-McKim School of Business
Downloads 50 (418,833)

Abstract:

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Language Similarity, Attitude Certainty, Product Review, Word of Mouth

2.

Beyond the Here and Now: A Conversation Theoretical Perspective on Price Communication

ESADE Business School Research Paper
Number of pages: 39 Posted: 17 Jul 2019
ESADE - Ramon Llull University, ESADE - Ramon Llull University and Manning School of Business, University of Massachusetts, Lowell
Downloads 21 (556,542)

Abstract:

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price communication, relationship marketing, conversation theory, behavioral pricing