Rama Akkiraju

IBM Research

T. J. Watson Research Center

1 New Orchard Road

Armonk, NY 10504-1722

United States

SCHOLARLY PAPERS

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Scholarly Papers (1)

1.

Generating Business Intelligence Through Social Media Analytics: Measuring Brand Personality with Consumer-, Employee-, and Firm-Generated Content

Number of pages: 48 Posted: 20 Jun 2018
University of Illinois at Chicago, College of Business Administration, University of Houston - C.T. Bauer College of Business, University of Illinois at Chicago, IBM Research, IBM Research and IBM Research
Downloads 195 (195,217)
Citation 4

Abstract:

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Social Media Analytics, Consumer-Generated Content, Employee-Generated Content, Firm-Generated Content, Brand Personality