Siliang Tong

Nanyang Business School, Nanyang Technological University

Singapore, 639798

Singapore

SCHOLARLY PAPERS

7

DOWNLOADS

1,045

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (7)

1.

Machines versus Humans: The Impact of AI Chatbot Disclosure on Customer Purchases

Luo, X, Tong S, Fang Z, Qu Z. (2019), “Machines versus Humans: The Impact of AI Chatbot Disclosure on Customer Purchases,” Marketing Science, Forthcoming. , Fox School of Business Research Paper, Nanyang Business School Research Paper No. 20-33
Number of pages: 31 Posted: 13 Aug 2019 Last Revised: 22 Nov 2021
Xueming Luo, Siliang Tong, Zheng Fang and Zhe Qu
Temple University, Nanyang Business School, Nanyang Technological University, Sichuan University - Business School and Fudan University
Downloads 776 (46,571)

Abstract:

Loading...

artificial intelligence, chatbot, conversational commerce, new technology, disclosure

2.

Immediate and Continued Effects of App Real-Time Targeting along Customer Shopping Journey: A Field Experiment

Fox School of Business Research Paper , Nanyang Business School Research Paper No. 22-10
Number of pages: 39 Posted: 27 Dec 2021 Last Revised: 03 Jun 2022
Nanyang Business School, Nanyang Technological University, City University of Hong Kong (CityU)affiliation not provided to SSRN, Temple University and Waseda University - Graduate School of Commerce
Downloads 118 (331,143)

Abstract:

Loading...

Mobile Targeting, Real-Time Promotion, Shopping Stages, Omnichannel, Field Experiment

3.

The Janus Face of Artificial Intelligence Feedback: Deployment Versus Disclosure Effects on Employee Performance

Tong et. al. 2021, "The Janus Face of Artificial Intelligence Feedback: Deployment Versus Disclosure Effects on Employee Performance ", Strategic Management Journal, Forthcoming, Fox School of Business Research Paper Forthcoming, Nanyang Business School Research Paper No. 21-40
Number of pages: 47 Posted: 08 Jul 2021 Last Revised: 22 Nov 2021
Siliang Tong, Nan Jia, Xueming Luo and Zheng Fang
Nanyang Business School, Nanyang Technological University, University of Southern California - Marshall School of Business, Temple University and Sichuan University - Business School
Downloads 85 (407,537)

Abstract:

Loading...

Artificial Intelligence, Employee Productivity, Employee Performance Feedback, Employee Perceptual Bias, Field Experiment, New Technology in Management

4.

The Impact of Platform Protection Insurance on Buyers and Sellers in the Sharing Economy: A Natural Experiment

Luo, X., Tong, S., Lin, Z. and Zhang, C., 2021. The impact of platform protection insurance on buyers and sellers in the sharing economy: a natural experiment. Journal of Marketing, 85(2), pp.50-69., Nanyang Business School Research Paper No. 21-41
Number of pages: 21 Posted: 03 Aug 2021 Last Revised: 22 Nov 2021
Xueming Luo, Siliang Tong, Zhijie Lin and Cheng Zhang
Temple University, Nanyang Business School, Nanyang Technological University, Tsinghua University - School of Economics and Management and Fudan University, School of Management
Downloads 66 (468,565)

Abstract:

Loading...

sharing economy, consumer protection insurance, platform regulation, peer-to-peer, customer retention and acquisition

5.

How Do Popular Rankings Affect Customer Search and Purchase on Mobile Apps: A Large-Scale Field Experiment

Posted: 23 Sep 2022
Independent, Nanyang Business School, Nanyang Technological University, Nanyang Business School, NTU, Nanyang Business School and Independent

Abstract:

Loading...

Mobile Commerce, Search Aid Systems, Customer Search, Directed and Nondirected Search, Field Experiment

6.

Driving Viewers’ Engagement in Live Streaming Platforms with Bullet Screen: A Quasi-Natural Experiment

Posted: 09 Apr 2022
Siliang Tong, Shunyuan Zhang, Yue Guo and Alain Chong
Nanyang Business School, Nanyang Technological University, Harvard University - Business School (HBS), Southern University of Science and Technology and Independent

Abstract:

Loading...

Live Streaming, Bullet Screen, Platform Feature Design, Social Technology, Viewer Engagement

7.

Individual Sellers’ Social Media Participation and Sales Performance in Peer-to-Peer Marketplaces: Evidence from a Quasi-Natural Experiment

Posted: 09 Mar 2021 Last Revised: 24 Aug 2022
Nanyang Business School, Nanyang Technological University, Peking University - Guanghua School of Management, Boston University - Questrom School of Business and Tsinghua University - School of Economics and Management

Abstract:

Loading...

social interaction, platform design, natural experiment, information asymmetry, p2p