Siliang Tong

Nanyang Business School, Nanyang Technological University

Singapore, 639798

Singapore

  • Nanyang Business School, Nanyang Technological University

SCHOLARLY PAPERS

9

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Top 29,951

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43

Scholarly Papers (9)

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1.

Machines versus Humans: The Impact of AI Chatbot Disclosure on Customer Purchases

Luo, X, Tong S, Fang Z, Qu Z. (2019), “Machines versus Humans: The Impact of AI Chatbot Disclosure on Customer Purchases,” Marketing Science, Forthcoming. , Fox School of Business Research Paper, Nanyang Business School Research Paper No. 20-33
Number of pages: 31 Posted: 13 Aug 2019 Last Revised: 22 Nov 2021
Xueming Luo, Siliang Tong, Zheng Fang and Zhe Qu
Temple University, Nanyang Business School, Nanyang Technological University, Sichuan University - Business School and Fudan University
Downloads 2,602 (11,473)

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artificial intelligence, chatbot, conversational commerce, new technology, disclosure

2.

The Janus Face of Artificial Intelligence Feedback: Deployment Versus Disclosure Effects on Employee Performance

Tong et. al. 2021, "The Janus Face of Artificial Intelligence Feedback: Deployment Versus Disclosure Effects on Employee Performance ", Strategic Management Journal, Forthcoming, Fox School of Business Research Paper Forthcoming, Nanyang Business School Research Paper No. 21-40
Number of pages: 47 Posted: 08 Jul 2021 Last Revised: 22 Nov 2021
Siliang Tong, Nan Jia, Xueming Luo and Zheng Fang
Nanyang Business School, Nanyang Technological University, University of Southern California - Marshall School of Business, Temple University and Sichuan University - Business School
Downloads 214 (303,030)
Citation 32

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Artificial Intelligence, Employee Productivity, Employee Performance Feedback, Employee Perceptual Bias, Field Experiment, New Technology in Management

3.

The Impact of Platform Protection Insurance on Buyers and Sellers in the Sharing Economy: A Natural Experiment

Luo, X., Tong, S., Lin, Z. and Zhang, C., 2021. The impact of platform protection insurance on buyers and sellers in the sharing economy: a natural experiment. Journal of Marketing, 85(2), pp.50-69., Nanyang Business School Research Paper No. 21-41
Number of pages: 21 Posted: 03 Aug 2021 Last Revised: 22 Nov 2021
Xueming Luo, Siliang Tong, Zhijie Lin and Cheng Zhang
Temple University, Nanyang Business School, Nanyang Technological University, Tsinghua University - School of Economics and Management and Fudan University, School of Management
Downloads 198 (325,827)
Citation 11

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sharing economy, consumer protection insurance, platform regulation, peer-to-peer, customer retention and acquisition

4.

How Do Brands Change Their Advertising Spending in Response to A Rival Brand's Product Recall?

Number of pages: 46 Posted: 16 Sep 2024
Sihan Fang, Vivek Astvansh, Siliang Tong, Hsiao-Hui Lee and Yue Guo
Nanyang Business School, NTU, McGill University, Nanyang Business School, Nanyang Technological University, Independent and Southern University of Science and Technology
Downloads 94 (592,300)

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product recall, spillover, quality management, contagion, competition, advertising, sales

5.

Rating at First Sight: How Early Rating Disclosure in Search Autocomplete Influences Mobile Purchases

Nanyang Business School Research Paper No. 24-07
Posted: 15 Feb 2024 Last Revised: 01 Apr 2025
Siliang Tong, Yixing Chen, Shuang Zheng and Shrihari Sridhar
Nanyang Business School, Nanyang Technological University, Mendoza College of Business, University of Notre Dame, Dalian University of Technology and Texas A&M University - Department of Marketing

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6.

Recommending What to Search: Sales Volume and Consumption Diversity Effects of a Query Recommender System

Marketing Science-Forthcoming (Frontiers)
Posted: 20 Dec 2023 Last Revised: 12 Jan 2025
Shuang Zheng, Siliang Tong, Hyeokkoo Eric Kwon, Gordon Burtch and Xianneng Li
Dalian University of Technology, Nanyang Business School, Nanyang Technological University, Nanyang Business School, Nanyang Technological University, Singapore, Boston University - Questrom School of Business and Dalian University of Technology

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query recommendation, m-commerce, mobile search, field experiment, algorithm design, auto-complete, market concentration

7.

The Impact of Generative Artificial Intelligence on Individual Manual Investment Decisions: Empirical Evidence from Mutual Funds

Nanyang Business School Research Paper No. 23-24
Posted: 27 Nov 2023 Last Revised: 19 Jan 2024
Yue Guo, Siliang Tong, Tao Chen, Subodha Kumar and Shumiao Ouyang
Southern University of Science and Technology, Nanyang Business School, Nanyang Technological University, Nanyang Business School, Nanyang Technological University, Temple University - Fox School of Business and University of Oxford, Saïd Business School

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fintech, generative AI, financial investment, algorithm and human, quasi-natural experiment

8.

Socializing in the Crowd: Impact of Physical Crowdedness on Social Media Usage

Posted: 28 Apr 2023
Xiaoni Lu, Siliang Tong, Hyeokkoo Eric Kwon, Xi Zhao and Hsing Kenneth Cheng
Xi'an Jiaotong University (XJTU) - School of Management, Nanyang Business School, Nanyang Technological University, Nanyang Business School, Nanyang Technological University, Singapore, Xi'an Jiaotong University (XJTU) - School of Management and University of Florida - Warrington College of Business

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crowdedness; social media, content generation; content consumption; stress

9.

Exhibit Anthropomorphic Wisdom? The Impact of Conversational Robo-advisors with Generative AI

Nanyang Business School Research Paper No. 23-01
Posted: 05 Jan 2023 Last Revised: 23 Mar 2025
Yue Guo, Siliang Tong, Tao Chen, Subodha Kumar and Shumiao Ouyang
Southern University of Science and Technology, Nanyang Business School, Nanyang Technological University, Nanyang Business School, Nanyang Technological University, Temple University - Fox School of Business and University of Oxford, Saïd Business School

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fintech, AI analyst, financial investment, algorithm and human, quasi-natural experiment

Other Papers (1)

Total Downloads: 316
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1.

Individual Sellers’ Social Media Participation and Sales Performance in Peer-to-Peer Marketplaces: Evidence from a Quasi-Natural Experiment

Number of pages: 61 Posted: 09 Mar 2021 Last Revised: 11 Apr 2024
Siliang Tong, Yingjie Zhang, Gordon Burtch and Zhijie Lin
Nanyang Business School, Nanyang Technological University, Peking University - Guanghua School of Management, Boston University - Questrom School of Business and Tsinghua University - School of Economics and Management
Downloads 316 (345,035)

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Digital Platform Design, Quasi-Natural Experiment, Social Media, P2P, Marketplaces, Social Capital Theory