Siliang Tong

Temple University

Philadelphia, PA 19122

United States

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Machines versus Humans: The Impact of AI Chatbot Disclosure on Customer Purchases

Luo, X, Tong S, Fang Z, Qu Z. (2019), “Machines versus Humans: The Impact of AI Chatbot Disclosure on Customer Purchases,” Marketing Science, Forthcoming. , Fox School of Business Research Paper
Number of pages: 30 Posted: 13 Aug 2019
Xueming Luo, Siliang Tong, Zheng Fang and Zhe Qu
Temple University, Temple University, Sichuan University - Business School and Fudan University
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Abstract:

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artificial intelligence, chatbot, conversational commerce, new technology, disclosure