Aneesh Saxena

University of Virginia - Darden School of Business

P.O. Box 6550

Charlottesville, VA 22906-6550

United States

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Keep it Cool

Darden Case No. UVA-QA-0898
Number of pages: 8 Posted: 19 Jun 2018 Last Revised: 08 Sep 2018
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
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Abstract:

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A/B testing, hypothesis testing, social media, marketing, cost per click, advertising, ad campaign, interest group, entrepreneurship, energy efficiency, Facebook, Messenger, chatbot, consumer engagement, sustainable energy