Timothy Whitfield

BurstSMS

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How Effective Is Third-Party Consumer Profiling and Audience Delivery?: Evidence from Field Studies

Forthcoming in Marketing Science - Frontiers
Number of pages: 33 Posted: 16 Jul 2018 Last Revised: 14 Jun 2019
Nico Neumann, Catherine E. Tucker and Timothy Whitfield
Melbourne Business School, Massachusetts Institute of Technology (MIT) - Management Science (MS) and BurstSMS
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Citation 18

Abstract:

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Consumer Profiling, Programmatic Advertising, Targeting, Segmentation, Big Data