Shawndra Hill

Microsoft Corporation - Microsoft Research, New York City

641 Avenue of Americas

New York, NY 10011

United States

SCHOLARLY PAPERS

2

DOWNLOADS

239

SSRN CITATIONS

0

CROSSREF CITATIONS

1

Scholarly Papers (2)

1.

Competitive Advertising on Brand Search: Traffic Stealing and Customer Selection

Columbia Business School Research Paper No. 18-59
Number of pages: 63 Posted: 19 Jul 2018 Last Revised: 16 May 2019
Andrey Simonov and Shawndra Hill
Columbia University - Columbia Business School and Microsoft Corporation - Microsoft Research, New York City
Downloads 210 (153,038)
Citation 1

Abstract:

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sponsored search, competitive advertising, brand advertising, customer confusion, adverse selection, field experiments

2.

Content-Based Model of Web Search Behavior: An Application to TV Show Search

Number of pages: 66 Posted: 07 May 2019
Jia Liu, Olivier Toubia and Shawndra Hill
Hong Kong University of Science & Technology (HKUST) - HKUST Business School, Columbia Business School - Marketing and Microsoft Corporation - Microsoft Research, New York City
Downloads 29 (494,729)

Abstract:

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marketing, search, interpretable machine learning, recommendation systems, Poisson factorization, variational inference, big data