Shawndra Hill

Microsoft Corporation - Microsoft Research, New York City

641 Avenue of Americas

New York, NY 10011

United States

SCHOLARLY PAPERS

4

DOWNLOADS

728

SSRN CITATIONS

4

CROSSREF CITATIONS

0

Scholarly Papers (4)

1.

Competitive Advertising on Brand Search: Traffic Stealing and Click Quality

Columbia Business School Research Paper No. 18-59
Number of pages: 44 Posted: 19 Jul 2018 Last Revised: 10 Sep 2020
Andrey Simonov and Shawndra Hill
Columbia University - Columbia Business School and Microsoft Corporation - Microsoft Research, New York City
Downloads 402 (91,518)
Citation 2

Abstract:

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sponsored search, competitive advertising, brand advertising, customer confusion, adverse selection, field experiments

2.

Content-Based Model of Web Search Behavior: An Application to TV Show Search

Number of pages: 66 Posted: 07 May 2019
Jia Liu, Olivier Toubia and Shawndra Hill
HKUST Business School, Columbia Business School - Marketing and Microsoft Corporation - Microsoft Research, New York City
Downloads 176 (211,458)
Citation 1

Abstract:

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marketing, search, interpretable machine learning, recommendation systems, Poisson factorization, variational inference, big data

3.

Moment Marketing: Measuring Dynamics in Cross-Channel Ad Effectiveness

Number of pages: 33 Posted: 23 Sep 2020 Last Revised: 23 Oct 2020
Jia Liu and Shawndra Hill
HKUST Business School and Microsoft Corporation - Microsoft Research, New York City
Downloads 125 (278,874)

Abstract:

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search advertising, TV advertising, cross-channel advertising, moment marketing, experiment, brand competition, poaching

4.

The Impact of Temporally Turning off TV Ad on Search: A Generalized Synthetic Control Estimator under Interference

Number of pages: 37 Posted: 08 Jul 2021
Jia Liu, Shawndra Hill and David M. Rothschild
HKUST Business School, Microsoft Corporation - Microsoft Research, New York City and Microsoft Research
Downloads 25 (601,601)

Abstract:

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TV advertising, keyword search, policy evaluation, synthetic control estimation, spillover effect, quasi-experiment