Sebastian Gabel

Rotterdam School of Management, Erasmus University Rotterdam

SCHOLARLY PAPERS

4

DOWNLOADS

1,428

SSRN CITATIONS

33

CROSSREF CITATIONS

0

Scholarly Papers (4)

1.

Product Choice with Large Assortments: A Scalable Deep-Learning Model

Number of pages: 38 Posted: 21 Jun 2019 Last Revised: 29 Dec 2020
Sebastian Gabel and Artem Timoshenko
Rotterdam School of Management, Erasmus University Rotterdam and Kellogg School of Management, Northwestern University
Downloads 1,022 (42,590)
Citation 28

Abstract:

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Product Choice Model, Neural Networks, Deep Learning, Cross-Category Choice, Retail Analytics

2.

Comparing the Effectiveness of Rewards and Individually Targeted Coupons in Loyalty Programs

Number of pages: 32 Posted: 27 Sep 2021 Last Revised: 24 Jan 2023
Sebastian Gabel and Daniel Guhl
Rotterdam School of Management, Erasmus University Rotterdam and Humboldt University of Berlin - School of Business and Economics
Downloads 221 (260,844)

Abstract:

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loyalty programs, loyalty program rewards, targeted coupons, dummy endogenous variable

3.

Personalization and Targeting: How to Experiment, Learn & Optimize

Number of pages: 50
Rotterdam School of Management, Erasmus University Rotterdam, Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Rotterdam School of Management, Erasmus University Rotterdam, Harvard Business School, University of Cologne - Faculty of Management, Economics and Social Sciences, Northwestern University - Kellogg School of Management, Harvard Business School - Marketing Unit, Drexel University - Department of Marketing, Duke University - Fuqua School of Business and Columbia University - Columbia Business School, Marketing
Downloads 138

Abstract:

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Personalization, Targeting, Experiments, Observational Data, Policy Design

4.

In-Store Coupon Effectiveness: A Large-Scale Field Experiment

Number of pages: 69 Posted: 26 Jan 2023 Last Revised: 12 Apr 2024
Sebastian Gabel, Duncan Simester and Artem Timoshenko
Rotterdam School of Management, Erasmus University Rotterdam, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Kellogg School of Management, Northwestern University
Downloads 47 (746,640)

Abstract:

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Retail Media Platforms, Treatment Effects, Machine Learning, Field Experiment