Jeff Boichuk

University of Virginia - McIntire School of Commerce

P.O. Box 400173

Charlottesville, VA 22904-4173

United States

SCHOLARLY PAPERS

4

DOWNLOADS

67

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (4)

1.

Brand Activism at Starbucks—A Tall Order?

Darden Case No. UVA-M-0964
Number of pages: 16 Posted: 18 Jul 2018 Last Revised: 25 Aug 2018
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business, University of Virginia - McIntire School of Commerce and University of Virginia - Darden School of Business
Downloads 63 (360,570)
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Abstract:

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marketing, brand activism, promotion strategies, good publicity, bad publicity

2.

Food Marketing

Darden Case No. UVA-M-0966
Number of pages: 11 Posted: 27 Aug 2018
Madeline Gibson, Luca Cian and Jeff Boichuk
University of Virginia - McIntire School of Commerce, University of Virginia - Darden School of Business and University of Virginia - McIntire School of Commerce
Downloads 2 (662,105)
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food, health, taste, price, quality, consumer behavior, consumer psychology, perceptions

3.

Just: Positioned to Target Mainstream Tastes? (A)

Darden Case No. UVA-M-0956
Number of pages: 17 Posted: 04 Sep 2019
Luca Cian, Gerry Yemen and Jeff Boichuk
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - McIntire School of Commerce
Downloads 1 (674,123)
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health, taste, new product, food marketing, positioning, placement, start-up, consumer behavior, brand, consumer bias

4.

Brandefy: Approaching Expansion with Marketing Analytics

Darden Case No. UVA-M-0962
Number of pages: 6 Posted: 27 Aug 2018
Gerry Yemen, Steven M. Mortimer and Jeff Boichuk
University of Virginia - Darden School of Business, University of Virginia - McIntire School of Commerce and University of Virginia - McIntire School of Commerce
Downloads 1 (674,123)
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Abstract:

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marketing metrics, R, data science, retail scanner data, store brands, name brands