Michael Lwin

Curtin University

Kent Street

Bentley

Perth, WA WA 6102

Australia

SCHOLARLY PAPERS

3

DOWNLOADS

115

SSRN CITATIONS

1

CROSSREF CITATIONS

0

Scholarly Papers (3)

1.

Conceptualising Luxury Brand Attachment: Scale Development and Validation

Shimul, A. S., Phau, I., & Lwin, M. (2019). Conceptualising luxury brand attachment: scale development and validation. Journal of Brand Management, 26(6), 675-690.
Number of pages: 25 Posted: 28 May 2020 Last Revised: 16 Aug 2022
Anwar Sadat Shimul, Ian Phau and Michael Lwin
Curtin University of Technology - Curtin Business School - Bentley Campus, Curtin University and Curtin University
Downloads 59 (508,622)
Citation 1

Abstract:

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Luxury brand attachment, Consumer emotion, Scale development, Validation

2.

Young Consumer’s Irrational Motives of Retail Borrowing

Number of pages: 10 Posted: 06 Oct 2019 Last Revised: 13 Sep 2021
Michael Lwin and Anwar Sadat Shimul
Curtin University and Curtin University of Technology - Curtin Business School - Bentley Campus
Downloads 56 (521,206)

Abstract:

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retail borrowing; anomia; thrill-seeking; materialism; status consumption

3.

Exploring the Luxury Brand Attachment Scale

Posted: 24 Jul 2018
Anwar Sadat Shimul, Michael Lwin and Ian Phau
Curtin University of Technology - Curtin Business School - Bentley Campus, Curtin University and Curtin University

Abstract:

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luxury brand attachment, scale development, luxury, branding