Taofeek Dalamu

Anchor University

Ayobo Road, Ipaja

Lagos

Nigeria

SCHOLARLY PAPERS

22

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Scholarly Papers (22)

1.

Euphemism: The Commonplace of Advertising Culture

Acta Scientiarum. Language and Culture, v. 40, e41107, 2018
Number of pages: 15 Posted: 26 Dec 2018
Taofeek Dalamu
Anchor University
Downloads 26 (478,969)

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advertising; connotation; denotation; euphemism; transitivity

2.

Donald Trump's 2016 American Presidential Election Victory Remarks: An Ideational Perspective

Number of pages: 54 Posted: 27 Aug 2018
Taofeek Dalamu
Anchor University
Downloads 9 (577,051)

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America Presidential Election, Ideational Metafunction, Propaganda, Three Metafunctions, Trump’s ‘Linguistics’

3.

English Language Development in Nigerian Society: A Derivative of Advertising Communications

Olaiwola Dalamu, T., Complutense Journal of English Studies, 26, 2018: 263-286
Number of pages: 24 Posted: 04 Jan 2019
Taofeek Dalamu
Anchor University
Downloads 8 (583,215)

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Advertising Communication, Language, Language Development, Morphemes, Word Formation Processes

4.

Maternal Ideology in an MTN® Advertisement: Analysing Socio-Semiotic Reality as a Campaign for Peace

Journal of Language and Education, 2017, 3(4), 16-26. doi:10.17323/2411-7390-2017-3-4-16-26
Number of pages: 11 Posted: 27 Jul 2018
Taofeek Dalamu
Anchor University
Downloads 7 (589,364)

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Advertising, Ideology, MTN®, Social Semiotic, Social System, Thematic System

5.

Advertising Communication: Constructing Meaning Potential Through Disjunctive Grammar

Anagramas Rumbos y Sentidos de la Comunicación | Vol. 17 Núm. 33 | Julio-Diciembre 2018 | pp. 73-104 | Medellín, Colombia
Number of pages: 32 Posted: 24 May 2019
Taofeek Dalamu
Anchor University
Downloads 6 (595,678)

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advertising, below the clause, communication, disjunctive structure, language, meaning derivative

6.

A Functional Approach to Advertisement Campaigns in Anglo-Nigerian Pidgin

Studies in Linguistics, 44, 155- 185, 2017
Number of pages: 31 Posted: 26 Aug 2018
Taofeek Dalamu
Anchor University
Downloads 6 (595,678)

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Advertising, Anglo-Nigerian Pidgin, Nigerian English, Pidginization, Theme, Rheme

7.

Nigerian Children Specimens As Resonance of Print Media Advertising: What For?

AUDC, Vol. 11, no 2/2017, pp. 79-111
Number of pages: 33 Posted: 14 Aug 2018
Taofeek Dalamu
Anchor University
Downloads 6 (595,678)

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Clause As Representation; Connotation; Denotation; Children Advertisement; Persuasion

8.

Analyzing Advertising Specimen Within the Scope of Circumstantial Choices: A Case Study of Airtel® Advertisements

Ethical Lingua, Volume 5, Number 1, February 2018 pp. 39 – 60
Number of pages: 22 Posted: 27 Aug 2018
Taofeek Dalamu
Anchor University
Downloads 5 (602,128)

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Advertising Appeal, Circumstantial, Paradigmatic Order, Semiotic, Syntagmatic Order

9.

Creativity as Choice in Etisalat® Advertising Texts

Lagos Review of English Studies 2018, vol.18,no.1, pp. 147-172
Number of pages: 26 Posted: 15 Aug 2018
Taofeek Dalamu
Anchor University
Downloads 5 (602,128)

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Creativity, Language Choice, Advertising, Text, Mood System

10.

Halliday’s Mood System: A Scorecard of Literacy in the English Grammar in an L2 Situation

Rev. Estud. Ling., Belo Horizonte, v. 27, n. 1, p. 241-274, 2019
Number of pages: 34 Posted: 06 Dec 2018
Taofeek Dalamu
Anchor University
Downloads 4 (608,861)

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English grammar; language acquisition; language learning; literacy; mood system

11.

A Preliminary Exposé of Systemic Functional Theory Fundamentals

Ethical Lingua, Vol. 4, No. 2, August 2017
Number of pages: 16 Posted: 15 Aug 2018
Taofeek Dalamu
Anchor University
Downloads 4 (608,861)

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ideational metafunction, interpersonal metafunction, textual metafunction

12.

Periodicity: Interpreting Waves of Information in Osundare's Harvestcall

The Buckingham Journal of Language and Linguistics 2017 Vol 10 pp 42-70
Number of pages: 29 Posted: 14 Aug 2018 Last Revised: 07 May 2019
Taofeek Dalamu
Anchor University
Downloads 4 (608,861)

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Niyi Osundare; Peak of Prominence; Rheme; Theme; Wave of Information

13.

Illuminating Systemic Functional Grammatics (Theory) as a Viable Tool of Digital Humanities

Digital Studies/ Le champ numérique (2019) 9(1): 8, pp. 1–50. DOI:10.16995/ dscn.287
Number of pages: 51 Posted: 24 May 2019
Taofeek Dalamu
Anchor University
Downloads 3 (616,585)

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‘Area Boy’, Digital Humanities, Mood System, Systemic Functional Grammatics, Thematic System, Transitivity System

14.

Exploring Advertising Texts in Nigeria Within the Framework of Cohesive Influence

Styles of Communication, Vol. 10, no. 1/2018
Number of pages: 24 Posted: 15 Aug 2018
Taofeek Dalamu
Anchor University
Downloads 3 (616,585)

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Grammatical Ties, Lexical Ties, Persuasion, Text

15.

Narrative in Advertising: Persuading the Nigerian Audience Within the Schemata of Storyline

ANUARI DE FILOLOGIA. LLENGÜES I LITERATURES MODERNES, 7/2017, pp. 19-45
Number of pages: 27 Posted: 14 Aug 2018
Taofeek Dalamu
Anchor University
Downloads 3 (616,585)

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Advertising, Circumstances, Narrative, Narratology, Processes and Social Structure

16.

Institution’s Title and Shibboleth: A Construct of Grammatical Relationship in Advertising Plates

Journal of Language and Linguistic Studies, 13(1), 260-282; 2017
Number of pages: 23 Posted: 02 Jan 2019
Taofeek Dalamu
Anchor University
Downloads 2 (626,299)

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Advertising; branding; grammatical rank sequence; institution; shibboleth

17.

Yuletide Ideology as Advertising Ideology: An Historical Illumination From Saint Nicholas to the Present Day

Linguistics and Literature Vol. 15, No 2, 2017, pp. 143-161
Number of pages: 19 Posted: 15 Aug 2018
Taofeek Dalamu
Anchor University
Downloads 2 (626,299)

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Advertising, Coca-Cola®, Ideology, Interpellation, Santa Claus

18.

Decoding Encoded Yorùbá Nomenclature: An Exercise of Linguistic Competence and Performance

Journal of Language and Education, 5(1), 16-28. doi: 10.17323/2411-7390-2019-5-1-16-28
Number of pages: 13 Posted: 29 May 2019
Taofeek Dalamu
Anchor University
Downloads 1 (638,846)

Abstract:

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arbitrariness, competence, ellipsis, language dynamism, performance

19.

Evaluating ‘Registerial’ Norms in Advertising Texts: A Systemic Perspective

The Buckingham Journal of Language and Linguistics, 2018, Volume 10, pp. 64-95
Number of pages: 34 Posted: 21 Dec 2018
Taofeek Dalamu
Anchor University
Downloads 1 (638,846)

Abstract:

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context of situation, ideational metafunction, interpersonal metafunction, register, textual metafunction

20.

Yorùbá Sexual Related Symbo-Figurative Expressions: A Metaphorical Description

Number of pages: 18 Posted: 06 Dec 2018
Taofeek Dalamu
Anchor University
Downloads 1 (638,846)

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Metaphor, sexual issues, symbol, Yorùbá

21.

Akèrègbè, Resourcing the Past, Communicating the Present in Shared Cultural Knowledge: A Case Study of GTB Advertising

AUDC, Vol 12 no 1/2018, pp. 113-137
Number of pages: 25 Posted: 27 Aug 2018
Taofeek Dalamu
Anchor University
Downloads 1 (638,846)

Abstract:

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Advertising Communication; Below the Clause; Denotation; Connotation; Ideology

22.

Contextualizing Advertising As a Communicative Apparatus of Text-Switching

Number of pages: 26 Posted: 15 Aug 2018
Taofeek Dalamu
Anchor University
Downloads 1 (638,846)

Abstract:

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Advertising, Audience, Code, Code Mixing, Code Switching, Communication, Conversational Code Switching