Geraldine Henderson

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Green Ox

Darden Case No. UVA-M-0722
Number of pages: 9 Posted: 21 Oct 2008 Last Revised: 13 Jul 2018
Marian Chapman Moore, Geraldine R. Henderson and Geraldine Henderson
University of Virginia - Darden School of Business, University of Texas at Austin - Red McCombs School of Business and affiliation not provided to SSRN
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Abstract:

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exam case, marketing strategy, segmentation scheme, target segment, segmentation, positioning statement