Kamila Pilch

Cracow University of Economics

Rakowicka 27

Cracow, 31-510

Poland

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Rygor Metodologiczny Wielokrotnego Studium Przypadku W Badaniach Marketingu Miejsc (Methodological Rigour of Multiple Case Study Research in Place Marketing)

Number of pages: 13 Posted: 20 Aug 2018
Marek Ćwiklicki and Kamila Pilch
Cracow University of Economics and Cracow University of Economics
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Abstract:

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methodological rigour, place marketing, multiple case study