Mehreen Khurram

University of Education

College Road

Lahore

Pakistan

SCHOLARLY PAPERS

1

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Scholarly Papers (1)

1.

The Role of Brand Recall, Brand Recognition and Price Consciousness in Understanding Actual Purchase

Journal of Research in Social Sciences, 6(2), 219-241, 2018
Number of pages: 23 Posted: 08 Aug 2018
University of Education, The University of Lahore and Air University Islamabad
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Abstract:

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Brand Recall, Brand Recognition, Actual Purchase, Price Consciousness, Lawn Brands in Pakistan