S Victor Anand Kumar

Pondicherry University

Mahe Centre, Cemetery Road

Pondicherry

Pondicherry, PA Puducherry UT 605 014

India

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‘Going Global’: The Case of Chinese Brands

The IUP Journal of Business Strategy, Vol. XIV, No. 3, September 2017, pp. 41-57

Posted: 07 Aug 2018

Jijo George and S Victor Anand Kumar

Pondicherry University, School of Management, Students and Pondicherry University

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