Andrea Rojas

Independent

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Scholarly Papers (1)

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Investigating the Effectiveness of Triggered Email Marketing

Number of pages: 49 Posted: 19 Aug 2018
Marcel Goic, Andrea Rojas and Ignacio saavedra
University of Chile - Industrial Engineering, Independent and Carnegie Mellon University, School of Computer Science, Students
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Abstract:

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Direct Marketing, Event-Based Email, Triggered Emails, Multichannel Retailing, Personalization