Margurite Hook

University of Newcastle (Australia) - Newcastle Business School

City Campus East – 231

Newcastle-Upon-Tyne NE1 8ST, NE1 8ST

Australia

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Scholarly Papers (1)

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Antecedents and Consequences of Participation in Brand Communities: A Literature Review

Journal of Brand Management, Vol. 25, Issue 4, 2017
Number of pages: 16 Posted: 27 Jul 2018
Margurite Hook, Stacey M. Baxter and Alicia Kulczynski
University of Newcastle (Australia) - Newcastle Business School, University of Newcastle (Australia) and University of Newcastle (Australia) - Marketing
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Abstract:

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Brand community participation, Literature review, Online brand communities, Offline brand communities, Social-media-based brand communities