Viktoria Radler

University of Agder

Serviceboks 422

N-4604 Kristiansand, VEST AGDER 4604

Norway

SCHOLARLY PAPERS

1

DOWNLOADS

1

CITATIONS

0

Scholarly Papers (1)

1.

20 Years of Brand Personality: A Bibliometric Review and Research Agenda

Journal of Brand Management, Vol. 25, Issue 4, 2017
Number of pages: 14 Posted: 27 Jul 2018
Viktoria Radler
University of Agder
Downloads 1 (648,481)
  • Add to Cart

Abstract:

Loading...

Brand personality, Literature review, Bibliometric analysis, Co-citation meta-analysis, Consumer–brand relationship, Brand personalities