Taylan Ürkmez

SolBridge International School of Business

151-13 Samsung 1-dong, Dong-gu

Daejeon, 300-814

Korea, Republic of (South Korea)

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Luxury Brands Do Not Glitter Equally for Everyone

Journal of Brand Management, Vol. 25, Issue 4, 2017
Number of pages: 14 Posted: 27 Jul 2018
Farhad Aliyev, Taylan Ürkmez and Ralf Wagner
University of Kassel, SolBridge International School of Business and University of Kassel - Dialog Marketing Competence Center (DMCC)
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Abstract:

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Eye-tracking, Asians and Europeans, Luxury brand, Perceptions, Object and background, Mixed-methods research