Jodie Kleinschafer

Charles Sturt University

Panorama Avenue

Bathurst, NSW 2678

Australia

SCHOLARLY PAPERS

1

DOWNLOADS

1

CITATIONS

0

Scholarly Papers (1)

1.

Taking a Deliberate Approach: The Enactment of Brand Orientation in an SME Context

Journal of Brand Management, Vol. 25, Issue 4, 2018
Number of pages: 14 Posted: 27 Jul 2018
Nicole Hodge, Cathi McMullen and Jodie Kleinschafer
Charles Sturt University, Charles Sturt University and Charles Sturt University
Downloads 1 (648,295)
  • Add to Cart

Abstract:

Loading...

Brand orientation, Small- to medium-sized enterprises, Branding, Case studies, Abductive, Wineries