Rick T. Wilson

Texas State University

TX

United States

SCHOLARLY PAPERS

1

DOWNLOADS

1

CITATIONS

0

Scholarly Papers (1)

1.

Transforming History into Heritage: Applying Corporate Heritage to the Marketing of Places

Journal of Brand Management, Vol. 25, Issue 4, 2017
Number of pages: 19 Posted: 27 Jul 2018
Rick T. Wilson
Texas State University
Downloads 1 (648,295)
  • Add to Cart

Abstract:

Loading...

Advertising, Corporate heritage, Economic development, Place branding, Branding