Bobby Zhou

University of Maryland, Smith School of Business

College Park

College Park, MD 20742

United States

SCHOLARLY PAPERS

7

DOWNLOADS

1,183

SSRN CITATIONS

5

CROSSREF CITATIONS

1

Scholarly Papers (7)

1.

Product-Line Design in the Presence of Consumers’ Anticipated Regret

Zou, Tianxin, Bo Zhou, and Baojun Jiang. "Product-Line Design in the Presence of Consumers' Anticipated Regret." Management Science, Forthcoming
Number of pages: 32 Posted: 31 Jul 2019 Last Revised: 18 Mar 2020
Tianxin Zou, Bobby Zhou and Baojun Jiang
University of Florida - Warrington College of Business Administration, University of Maryland, Smith School of Business and Washington University in Saint Louis - John M. Olin Business School
Downloads 311 (137,515)
Citation 4

Abstract:

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anticipated regret, product line design, quality, behavioral economics, price discrimination, product return

2.

Competing for Recommendations: The Strategic Impact of Personalized Product Recommendations in Online Marketplaces

Marketing Science
Number of pages: 36 Posted: 21 Jan 2021 Last Revised: 03 Aug 2022
Bobby Zhou and Tianxin Zou
University of Maryland, Smith School of Business and University of Florida - Warrington College of Business Administration
Downloads 268 (160,279)

Abstract:

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Online Marketplace, Personalization, AI-Based Recommendation System, Platform neutrality, Retail Platform

3.

Competition of Content Acquisition and Distribution Under Consumer Multi-Purchase

Journal of Marketing Research (Forthcoming)
Number of pages: 124 Posted: 03 Aug 2019
Baojun Jiang, Lin Tian and Bobby Zhou
Washington University in Saint Louis - John M. Olin Business School, Fudan University, School of Management and University of Maryland, Smith School of Business
Downloads 261 (164,593)
Citation 1

Abstract:

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multi-product purchase, multi-homing, content creation, pricing, differentiation, media content, platforms

4.

Endogenous Consumption and Metered Paywalls

Number of pages: 45 Posted: 02 Mar 2021
Chutian Wang, Bobby Zhou and Yogesh V. Joshi
University of Maryland - Department of Marketing, University of Maryland, Smith School of Business and University of Maryland - Department of Marketing
Downloads 165 (250,095)

Abstract:

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digital media, endogenous consumption, paywalls, advertising, product line design, analytical models

5.

Search Neutrality and Competition between First-party and Third-party Sellers

Number of pages: 38 Posted: 05 Jan 2022 Last Revised: 08 Jun 2022
Tianxin Zou and Bobby Zhou
University of Florida - Warrington College of Business Administration and University of Maryland, Smith School of Business
Downloads 96 (372,592)

Abstract:

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platform self-preferencing, platform bias, search neutrality, platform regulation, antitrust, online platform, search ranking

6.

Sponsored Content Advertising in a Two-sided Market

Forthcoming, Management Science
Number of pages: 46 Posted: 12 Mar 2021
Prabirendra Chatterjee and Bobby Zhou
Foster School of Business, University of Washington and University of Maryland, Smith School of Business
Downloads 82 (410,121)
Citation 1

Abstract:

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two-sided market, media market, sponsored content ads, native ads

7.

Marketing Strategies Incorporating Consumer Installment Business Models

HKUST Business School Research Paper No. 2021-028
Posted: 27 Apr 2021 Last Revised: 06 Jun 2022
Buqing Ma, Ying-Ju Chen and Bobby Zhou
School of Management, University of Science and Technology of China, Hong Kong University of Science & Technology (HKUST) - Department of Information Systems, Business Statistics and Operations Management and University of Maryland, Smith School of Business

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Consumer installment credit, price, game theory, installment interest, present value