Andreas Pinkwart

HHL Leipzig Graduate School of Management

Jahnallee 59

Leipzig, 04109

  • HHL Leipzig Graduate School of Management

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Addressing Endogeneity in International Marketing Applications of Partial Least Squares Structural Equation Modeling

Journal of International Marketing, Forthcoming
Posted: 15 Aug 2018
G. Tomas M. Hult, Joseph F. Hair, Dorian Proksch, Marko Sarstedt, Andreas Pinkwart and Christian M. Ringle
Michigan State University, Kennesaw State University, HHL Leipzig Graduate School of Management, Otto-von-Guericke-Universität Magdeburg, HHL Leipzig Graduate School of Management and Hamburg University of Technology (TUHH)

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Control Variable, Endogeneity, Gaussian Copula, Instrumental Variable, Omitted Variable, PLS-SEM, Partial Least Squares (PLS), Structural Equation Modeling (SEM)