Robert W. Palmatier

University of Washington

John C. Narver Chair in Business Administration

Seattle, WA 98195

United States

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The Evolution of Marketing Channels: Trends and Research Directions

Journal of Retailing, 91(4), 546-568.
Number of pages: 51 Posted: 05 Aug 2018
George W. Watson, Stefan Worm, Robert W. Palmatier and Shankar Ganesan
Southern Illinois University - Southern Illinois University at Edwardsville, BI Norwegian Business School, University of Washington and University of Arizona - Department of Marketing
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Abstract:

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marketing channels, retailers, wholesalers, franchisors, distributors