Kyungmin Park

University of Washington - Michael G. Foster School of Business

Box 353200

Seattle, WA 98195-3200

United States

  • University of Washington - Michael G. Foster School of Business

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Provision of Helpful Review Videos: Effects of Video Characteristics on Perceived Helpfulness

Posted: 25 Sep 2020 Last Revised: 07 Feb 2023
Kyungmin Park, Stephanie Lee, Shahryar Doosti and Yong Tan
University of Washington - Michael G. Foster School of Business, University of Washington - Michael G. Foster School of Business, Chapman University - George Argyros School of Business & Economics and University of Washington - Michael G. Foster School of Business

Abstract:

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Product review videos, review helpfulness, video mining, voice mining